Fashion + Consumerism

Fashion, Consumerism and the Stories we tell

Written by Grace Johnson, Business Advisor at Ethical Trading Initiative

What Do My Clothes Say About Me?

Fashion has never been something I’ve felt particularly in tune with. Despite being a millennial I’ve always opted for simple dresses, intimidated by jeans with rips, fake fur and Doc Martens. However, I recognise that the clothes I wear tell the world a story about me.

I like to imagine that my simple dresses tell you that I’m feminine, not too edgy, approachable. I know that my clothes can change the way the people interact with me and can change they the way I interact with them. Whether it’s a floaty skirt in which I unconsciously lift the fabric to feel it swirl in the wind, or a jumpsuit that makes me feel daring or a huge jumper that encourages me to nap, the clothes I wear affect how I feel and respond to others.

If I accept that clothes influence how I feel and how I am perceived, that they tell the world a story, then I want that story to be a true reflection of who I am. So as well as my floaty skirt telling you I’m living my best summers day fantasy I also want it to reflect who I am in other ways.

The choices I make with my clothing can tell you that I’m doing my best to be a considerate person. I’m aware of the impacts of the clothing I buy – the workers that made my clothes were probably paid low wages (so low they struggle to always have enough to eat), probably worked much longer hours than me (10+ hours a day) and the clothing I wear probably has a negative impact on the environment.

This doesn’t mean I never buy clothes, it just means I do my best to think about when I do. I’m a big fan of charity shopping but I try to avoid shops which are known to have poor standards. I always think “do I actually want this?” before I buy it; sometimes the answer is yes and sometimes it’s no. Either way I’ve thought about the impact my clothing has and it’s helped inform my decision.

So when I swirl in my skirt or feel rather daring in my jumpsuit I can do so knowing that it does reflect who I am, both on the surface and underneath.

One Comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: