About Us

The fashion industry is one of the largest and most vibrant industries in the world, yet it’s polluting our planet and our minds.

We’re now starting to see more of what goes on behind the scenes of fashion and witnessing the impact our self-indulgence is having on the world around us.

We know that every step in the process is having a detrimental effect: growing cotton, producing synthetic fibres, chemically treating fabrics, using harmful dyes and production processes that are heavily reliant on water.

We know about the wholesale ruination of wildlife, water pollution and scarcity, carbon emissions, and the fact that our non-renewable sources are depleting at an unprecedented rate.

We know that the high time and cost pressures imposed on all parts of the supply chain can lead to workers suffering poor working conditions with long hours and low pay. Modern slavery, child labour, and sexual violence are issues being dealt with on every continent.

Our new found insight is making us want to be conscious of the circumstances in which our purchases are made. We’re becoming more socially, environmentally, ethically and ecologically orientated than ever before and we’re voting with our wallets.


What We Do

Mindless Mag is a storytelling platform for conscious fashion.

We create space for a conversation that can change the world

By publishing regular online content about the fashion industry, we’re proactively taking part in raising awareness so that people can understand the size and scale of the issue.

We curate stories that inspire action

Each month we ask three thought-provoking questions that delve into a particular aspect of fashion. People share their stories and through the art of conversation, consciousness is deepened and mindful action is taken.

We bring together a conscious collective

We cultivate an online and offline community of like-minded souls; readers and writers who believe in fashion for good.

We nurture talent

We provide the tools to develop writing, editing and online content creation skills for aspiring bloggers, writers and journalists – and anybody else looking to explore fashion and communications.

We believe writing is therapy

We’re big believers in the creative and cathartic qualities of writing. It’s a way to relieve stress, explore your thoughts and express who you are and how you feel.


How It Works

Each month we release a theme with three questions that delve into a particular aspect of fashion and we invite you to share your story.

You don’t have to be an experienced writer and you don’t have to have a clue about fashion, you just have to have something to say.

All articles submitted will be published on our site providing they are in line with our content guidelines. Once submitted, our editing team reviews your article and provides any feedback or suggested amendments before being published.

Once you have three articles published with no amends required, you will be set up as an official contributor to our site.

If you’re interested in becoming a writer, an editor, a blogger, an influencer or maybe you just fancy a new creative hobby, this a great way to get experience and build your online writing portfolio while talking about an important topic.

So pick up your pen and send us your scribbles!