About

Mindless Mag is a storytelling space for FASHION + Stuff That Matters.

Each month we partner with local and global charities and organisations to explore a Fashion + theme, exploring the relationship between fashion and important social issues such as mental health, climate change, body image and sustainability.

Our mission is to cultivate a more conscious approach to fashion through the art of digital storytelling.

If you’re a fashion thinker and want to share your unique voice and narrative with others, there are plenty of ways you can be part of our global community!

  • Digital Micro-Internships
  • Influencer Takeovers
  • Online Courses in Fashion + Storytelling

If you possess even the slightest interest in consciousness or storytelling, there’s a place within the Mindless Mag Community for you!

Our Story

Mindless Mag was founded by me, Laurie Stewart, in January 2019.

Prior to Mindless, I spent over ten years gaining international experience working in supply chain operations and digital transformation at some of the world’s leading Fashion & Retail businesses. I know the fashion industry inside out and saw first-hand how much it’s polluting our planet and our minds.

When all of the pillars that were holding up my life came crumbling down, almost all at once, I decided to press pause on life. I spent a few months volunteering at a meditation centre in Menorca before taking a one-way flight to Chiang Mai in northern Thailand. There, I headed up a Fair Trade lifestyle brand, backpacked my way through Myanmar and completed a 10 day silent retreat before heading to Koh Samui to work as a freelance writer.

It was an adventure and one I wrote down on my personal blog All My Heroes Are Weirdos. All My Heroes was always so much more than a blog to me. It was a promise to wake up every morning with happiness as my ambition and to keep ‘doing good stuff to be a better me’.

Writing became my brain drain, my therapy and through storytelling, I began to understand the inner workings of my own mind. Energy became a currency and I began taking care as to what she spent it on. Time became my most precious commodity and I began taking care who I spent it with. My heart opened up, my head filled with ideas and my lifestyle changed overnight. I became a lot less mindless.

It was a total conscious awakening that has changed my life forever and one that I want to share with others through the things I know and love most – through Fashion + Stuff That Matters.