About Us

Mindless Mag is a digital magazine about FASHION + Stuff That Matters.

Each month we partner with local and global charities and organisations to explore a Fashion + theme, investigating how fashion intertwines itself with important social issues such as mental health, veganism, consumerism and climate change.

Our vision is to cultivate a more conscious approach to fashion through the art of storytelling.

Why We Do It

The fashion industry is polluting our planet and our minds.

We’re no longer oblivious to what goes on behind the scenes of one of the largest industries in the world; no more can we be fooled by the built-in obsolescence of Fast Fashion and the careless “throw-away” culture it’s created.

We know that every step in the process is having a detrimental effect: growing cotton, producing synthetic fibres, chemically treating fabrics, using harmful dyes or production processes that are heavily reliant on water. We know about the wholesale ruination of wildlife, water pollution and scarcity, carbon emissions, and the fact that our non-renewable sources are depleting at an unprecedented rate.

We know that the high time and cost pressures imposed on all parts of the supply chain can lead to workers suffering poor working conditions with long hours and low pay. Many workers face dangerous working environments and are often exposed to hazardous substances. Modern slavery, child labour, and sexual violence are issues being dealt with on every continent.

And we know that change starts with us…