Each month we release a FASHION + theme with three questions that delve into the mindlessness of fashion, inviting you to share your story.
The vegan dietary trend is skyrocketing and in the UK alone the number of vegans quadrupled between 2014 and 2018. Vegan fashion, however, has been slower on the uptake with many still stomping round in leather Doc Martens carrying a Whistles Verity bag.
Why do we find it easier to give up eating animal products than wearing them, and where do you draw the line?
This year big fashion retailers M&S and New Look launched their first vegan footwear and accessory ranges completely free from animal-derived components while Dr Martens have seen a +70% margin growth since launching their vegan line.
While this increase in accessibility and affordability is a triumph for the vegan movement, do these big players – whose majority of revenue still comes from fast fashion and mass consumption – overshadow the dedicated, independent vegan brands?
Society’s love of furry fashion has always told a story of who we are, where we come from and who we want to be.
How has that changed through the ages, and how do we see fashion and animals today?