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Dressing Psychology: What Your Clothes are Saying about You?
An outstanding contemporary Chinese literary giant named Guo Moruo once said, “Clothes are the symbol of culture, and clothes are the...
Yijing He
Aug 21, 20203 min read


How colour psychology affects buying decisions in fashion
How much of an impact does colour really have on shoppers’ decision to buy or not buy a product? Colour psychology is a massive factor in...
Rachael Howell
Aug 20, 20204 min read


Trend Forecasting: Method Behind the Madness
What is a Trend Forecaster? Trend forecasters are lifestyle detectives; they spend their time detecting patterns or shifts in consumer...
Mina McQuhae
Aug 20, 20204 min read
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