Michelle ShipleyMar 15, 20214 min readTHROW-AWAY CULTUREOn trend, but at what cost?In a world of everyone trying to keep up, the next best thing is around the corner. Fast fashion has helped fashion lovers keep up with...
Jamie HyamOct 28, 20204 min readMENTAL HEALTH 2020Mental Health and Buying Patterns Within FashionAlthough we may not think about why we purchase certain items as buyers, or why we are drawn to certain styles, these are inherently...
Rachael HowellAug 20, 20204 min readPSYCHOLOGYHow colour psychology affects buying decisions in fashionHow much of an impact does colour really have on shoppers’ decision to buy or not buy a product? Colour psychology is a massive factor in...