Is ‘size 0’ really what you think it is?
Size 4 in the UK, size 32 in France or size 44 in Korea – all numbers are supposedly size 0 for a women’s dress size, according to this...
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Alice Burns
Sep 2, 20206 min read
White-Washing and Cultural Pick-Pocketing: Token Diversity and Why it’s a Problem
Why is token diversity so problematic? Does it hold a mirror up to the whitewashed walls of high fashion? Or does it actually reveal the...
Mina McQuhae
Aug 20, 20204 min read
Trend Forecasting: Method Behind the Madness
What is a Trend Forecaster? Trend forecasters are lifestyle detectives; they spend their time detecting patterns or shifts in consumer...
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