Danny GutmanAug 26, 20204 min readPSYCHOLOGYWhat the brands we buy our clothes from says about usThe life cycle of clothing is a simple one. We decide to buy a garment, we take it home and then continue to wear it until we decide it’s...
Ethan Jukes-McneeAug 4, 20204 min readPSYCHOLOGYDoes expensive athletic wear actually make us want to work out?Have you ever heard somebody telling you that they’re thinking of going the gym, but don’t have nice gym clothes so they’ll have to wait?...
Alice BurnsMay 27, 20205 min readTHE GLOBAL CRISISCOVID-19: An Opportunity for Change?How is the global crisis affecting consumer behaviours towards fashion? It seems an increasingly difficult question. Will the drastic...