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The Red Carpet: a Celebration or a Sheer Illusion?
A man has a need to be appreciated, to be seen. The more fragile his ego is, the more he desires others’ approval. At times, this takes...
Karina Ochnik
May 1, 20214 min read

How colour psychology affects buying decisions in fashion
How much of an impact does colour really have on shoppers’ decision to buy or not buy a product? Colour psychology is a massive factor in...
Rachael Howell
Aug 20, 20204 min read


Fast fashion’s identity crisis
Fast fashion has created an identity crisis; we’re trying so hard to keep up with trends that we’ve forgotten who we are and what really...
Vidya Giridharan
Dec 29, 20193 min read
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