Mina McQuhaeAug 20, 20204 min readPSYCHOLOGYTrend Forecasting: Method Behind the MadnessWhat is a Trend Forecaster? Trend forecasters are lifestyle detectives; they spend their time detecting patterns or shifts in consumer...
Kieran PriestAug 18, 20204 min readPSYCHOLOGYThe ‘one-time-wear’ pandemic: fashion’s dirty secretWhilst the world is currently aware of one global pandemic, there is another that has gone under the radar. One-time-wear and fast...
Amber PollockAug 17, 20203 min readPSYCHOLOGYDoes the fashion industry have the power to affect our mood?Do the clothes we wear reinforce a sense of identity? The fashion industry provides us with a way to express our true identity,...