Although we may not think about why we purchase certain items as buyers, or why we are drawn to certain styles, these are inherently...

Size 4 in the UK, size 32 in France or size 44 in Korea – all numbers are supposedly size 0 for a women’s dress size, according to this...

Packaging of products is the main selling point for many competitive companies. If the product is shiny with a bow on top, we run to it...