Mental Health and Buying Patterns Within Fashion
Although we may not think about why we purchase certain items as buyers, or why we are drawn to certain styles, these are inherently...
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Eve Rodway
Sep 8, 20204 min read
Is ‘size 0’ really what you think it is?
Size 4 in the UK, size 32 in France or size 44 in Korea – all numbers are supposedly size 0 for a women’s dress size, according to this...
Janna Radwan
Aug 27, 20203 min read
How Pretty Packaging Influences Consumer Behaviour
Packaging of products is the main selling point for many competitive companies. If the product is shiny with a bow on top, we run to it...
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