• Fashion + Influencers

    Susie Lau

    Susie Lau, also known as Susie Bubble, is a well-respected figure in the fashion world, “bubbling up since 2006”, according to her blog. She has built an image which has resulted in her being one of the most-loved fashion influencers of today. With over 400,000 followers on Instagram alongside her 250,000 followers on Twitter, her fans are able to delve deep into her fashion centered mind and admire the outfit masterpieces she comes up with. Self-made Susie Susie was titled a “self-made queen of independent UK fashion blogging” in The Independent’s 2012 Twitter 100 List. Her career has exploded since, as now she works on freelance projects with brands such…

  • zoella
    Fashion + Influencers


    Zoe Sugg, 29, majorly known as Zoella, is a YouTube influencer, blogger queen and followed by millions. Her presence in the online community has catapulted her into expanding success and has only accelerated since starting her online blog 10 years ago in February 2009. She was one of the first influencers on the scene, raising the standards from the outset with her bubbly persona and enthusiasm for what she promotes – beauty and fashion. With over 12 million subscribers on YouTube and 9 million followers on Instagram, she uses her platform to express herself and inspire her audience. Not just a YouTube Influencer Not only is she a YouTube influencer,…

  • are Pretty Little Thing's fashion influencers a bad influence?
    Fashion + Influencers

    Are fashion influencers a bad influence?

    Fast fashion brands such as Pretty Little Thing create fashion influencer collections to rid themselves of surplus stocks. But is it right for influencers to label these clothes as their own and should brands increase their prices dramatically just because Molly Mae is written on the tag? Pretty Little Thing recently released collections with A-list influencers such as Love Island star Molly Mae and the girl band Little Mix. There has, however, has been talk about whether they were any part of the actual design process at all. According to some Pretty Little Thing customers on Twitter, they’ve previously purchased these same clothing items years ago which are now being…