-
Can we throw-away the throw-away culture?
In the UK, 350,000 tonnes of wearable clothing are disposed of in landfill per year. Instead of repairing, mending or thrifting old clothes, many are buying and disposing of clothes that are barely even a year old. It has created a ‘throw-away culture’ that feeds off trends, fashion statements and influencer culture. So, how has throw-away culture grown so fashionable? Why won’t it ever go away? And what can we do to stop it? The growth of throw-away culture The new norm of style over substance has sky-rocketed over recent years. The growth in technology and the internet has aided many to add to throw-away culture, with the likes of…
-
Age in Fashion: Why We Shouldn’t Be Overlooking It
Age is becoming an ever-growing problem in the fashion industry. Overlooked by big fashion brands, over 40s have started to become frustrated with their lack of options on the market. With the struggle to style clothes without looking too young or too much like their mothers, many have started to speak out on the biggest gap in the market. So, how and why should we help over 40s re-discover their sense of style? The struggle for style The large consumer market for fast fashion is based on the ages of 18-25-year olds. As the youth are targeted through influencer culture, there has become a hole in the market for those…
-
How #OOTD Has Created a Global Fashion Community
It is with no doubt that the online world has put fashion at its forefront. Along with gaming, beauty and blogs, fashion is one of the most popular categories of content on the internet today. From buying online to admiring online, it is clear that influencer culture and #OOTD have successfully created a fashion community that can be accessed anytime, anywhere. #OOTD – Outfit of the day Instagram was launched on the 6th October 2010, with the app gaining 25,000 users in one day. Since then, it has become one of the most influential apps on the market and has created a world full of influencer culture and brand deals.…
-
The Vices and Virtues of Technology and Fashion
Using technology in the modern world is a given. It is regularly debated whether technology is good or bad in everyday life, never mind solely in the fashion industry. From the virtues of advertising and online shopping to the vices of fast fashion and sustainability, it is clear that the debate over technology runs deeper than what meets the eye. Advertising There is no doubt that technology creates access to fashion in a way that has never been seen before. The development of phones and social media has created a way for fashion to be advertised around the world in a device that’s as small as your back pocket. It…
-
The Misrepresentation of Disability on the High Street
Fashion is more than the clothes you wear; it expresses your personality. It provides practicality to your everyday life through holding essential items such as your phone and keys, while also expressing your sense of style. Many people tell you not to judge a book by its cover, yet fashion enables us to understand a lot about a person before we have met them. What happens when the fashion choices you want to wear become uncomfortable and, most importantly, impractical? Why the high street? Despite the misrepresentation of disability in fashion as a whole, let’s focus on the high street as a point of reference as it offers price ranges…