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#Instascam: Influencer marketing and diversity
There is not one standard definition of beauty or one perfect size. Ashley Graham In the fashion industry, lack of diversity has always been a concerning topic. However, in the current digital age of social media, this issue is more apparent than ever. We are constantly exposed to outfit posts that all look very alike, which is often fuelled by something called ‘influencer marketing’. According to Forbes, “an influencer is someone who helps other people buy from you”. #TheConsumerDemandForChange Over the last few years, Instagram has really taken off. Research has shown that there are now at least 1 billion users of the platform each month. Although this is a…
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Conformity: Break The Rules of Fashion and Create Your Own Mould
The only reason I’m in fashion is to destroy the word conformity. Vivienne Westwood Isn’t it strange how we’re always told to “just be ourselves”, yet we often end up being succumbed to fitting in with the crowd? Well, it turns out that this can actually have a negative impact on the way that we show up in the world. It all comes down to lack of individuality, which in turn can interfere with our levels of confidence and even self-worth. Clothing should be worn to empower us, not to be part of a trend. So, here’s a few to tips on how to break the rules of fashion and…
