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How Body Image Shapes Our Self-Worth
In March 2019, the Mental Health Foundation together with YouGov asked 4,505 UK adults and 1,118 GB teenagers how they felt about their bodies and the impact that had on their mental health. It was discovered that 68% of the teenagers surveyed felt shame towards their bodies, and over a third of the adults had previously felt anxious or depressed because of their body perception. The main contributor to these alarming statistics is modern-day media. The media platform consistently pushes the idea of a standardised perfect and desirable body and shuns or ridicules those who fail to meet this. The skinny standard While the stick-thin, Kate Moss models of the…
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COVID-19: Consumer Behaviour and Sustainable Fashion
On the 23rd of March, Boris Johnson ordered a nationwide lockdown due to the growing rate of coronavirus cases in the UK. This lockdown demanded that for the foreseeable future, any non-essential businesses were to be closed to the public, and any non-essential workers now needed to work from home. While supermarkets have continued to serve the public and are struggling to keep up with panic buying demand, other businesses such as those in the fashion industry are struggling to stay afloat in the new climate. The pandemic has led to an estimated 40% drop in average market capitalization from the beginning of January to the end of March, and…
