-
The New Digital Fashion Communities on Social Media
Community is sharing or having certain attitudes and interests in common. In the fashion industry, the term ‘community’ can mean many things. As a narrative it is always changing. Community is found in the design and making of clothing and in the social aspect of fashion events. In the digital age the term has taken on a new meaning, as social media has facilitated new digital fashion communities. We are more connected now than ever, to each other and to our hobbies and interests. Before apps like Instagram, fashion communities could be found through blogging. Bloggers shared their opinions on fashion with a highly-engaged audience on a singular platform. However,…
-
How Technology Is Improving Sustainability in Fashion
In recent years, the need for sustainability in fashion has become apparent. The fashion industry is an energy-exhausting market, it accounts for about ‘10% of global carbon emissions, and nearly 20% of wastewater‘. That’s more than the aviation and shipping industries combined. The fashion industry is now the second biggest polluter in the world. Water pollution caused by toxic dyes and chemicals is harmful for aquatic and human life. Large quantities of fresh water used to produce cotton depletes an already scarce resource. Textile waste contains synthetic fibres such as polyester, which can take up to 200 years to decompose, and the list goes on. Consumers are becoming more aware…
-
5 Disability – Friendly Fashion Brands You Should Know
Adaptive fashion is clothing that is suitable for people with disabilities and chronic conditions. For the reason that buttons, zippers, laces and materials can pose problems when putting on or removing clothes. As the fashion industry strives to be more inclusive, there has been a drastic rethink in how brands design for disability. Fashionable but comfortable options are becoming widely available, as brands are considering the needs and wants of their disabled consumers. From high-end to newcomers, here are five disability-friendly fashion brands and designers you should know: 1. Tommy Adaptive – Tommy Hilfiger (Worldwide) Tommy Adaptive created by Tommy Hilfiger is considered a leading brand in the world of…
-
How Fashion Can Cultivate Positive Mental Health
What we wear can say a lot about who we are as people; the styles, patterns and colours we choose represent part of our personality. Whether this is done consciously or subconsciously, we are projecting ourselves to those around us through the clothes we wear every day. If someone favour’s clothing that connotes a specific style or trend, they are reflecting interest in that subject/culture to the outside world. The same applies for merchandise from media and pop culture we enjoy. Fashion is a form of self – expression and can be used to increase self – confidence. Clothing can also have symbolic meaning. Certain pieces may represent a positive…
