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The Fashion Industry & Diversity: What’s the Deal?
In the past, fashion was centered around painfully thin models. Brands looked for the same body shapes with almost no diversity shown. The fit models that we saw online appeared to follow that same criteria. The industry showed no representation of the average body shape and it was hard to relate to for many women. We were once surrounded by a manipulated portrayal of beauty. Women were encouraged to believe that there was only one perception of the perfect body shape. The body shape that flooded adverts, campaigns and runways was a far cry from the that of the average female. The industry had almost prevented us from accepting ourselves.…
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The Relationship Between Fashion & Psychology
It is rare that we stop to think about the effects of psychology when it comes to what we wear. Often, as consumers, we make purchases that impact to satisfy our psychological needs and desires. Maslow outlined this motivation behind buying behaviour in this theory of hierarchical needs. There are many psychological influences involved in consumer purchasing decisions. Most of these, we tend not to be aware of. What is colour psychology? Little research has been conducted into colour psychology and the effects that it has. Ultimately, it is the study of how colours affect human perceptions and behaviours. Despite a lack of research, colour psychology has become a key…
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Fashion & Body Image
Over the years the fashion industry has come under increasing pressure surrounding its expectations of models’ physiques. A number of models have highlighted this topic in the media. Many deem the industry’s expectations regarding body image, to be detrimental to their physical and mental health. Therefore, the industry should be held accountable for this and change has been necessary for a number of years. In light of this, the industry has experienced a clear change in its attitude towards more diverse body types during the past few years. Consequently, there is larger acceptance in the industry towards plus size models, and those that don’t necessarily fit societal norms. As a…
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Fashion, Suppliers & the Global Crisis
The role of mainstream media during the Covid-19 global pandemic The media is undoubtably an incredible tool which allows news to be presented on a variety of platforms to the entire nation and beyond. Despite its positive implications, the delivery of news through media outlets can often cause negative emotions and provoke panic. This is something that we, as a nation, have experienced throughout the Covid-19 pandemic. There have been criticisms surrounding how Covid-19 news updates have been presented by the media. The focus has heavily been on the negative aspects of the pandemic, without a healthy balance. The positive aspects, such as communities coming together and showing a united…
