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Modern Subcultures and Communities of Generation-Z
Fashion is an industry based around culture and communities. Designers become inspired by their surroundings and in turn their clothing is a representation of the cultures they immerse themselves in. But there are also communities which form based around fashion and common interests within a way of dressing, whether that be due to influences from external sources or their own desire to stand out. These are subcultures. Subcultures often form in opposition to mainstream culture, and as a form of self-expression. There have been a variety of subculture communities emerge over time. Some have even came to define the decades they emerged in, such as the 1960s and hippie fashion.…
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Four Ways Technology Is Influencing Fashion
More than ever, technology is becoming intertwined with fashion. This has never been as evident as it has this past year, with the rise of online shopping, e-commerce, and the temporary closure of the retail sector. Technology can be a way to solve many of the issues within fashion. Whether we look for ways to make new fabrics, ways to improve our shopping experience, or simply look for a way to create more advanced pieces. This article will explore four key ways technology is revolutionising fashion, in how we view, buy, create and wear clothing. Technology in wearable clothing A very common way we see technology’s influence in fashion is…
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How Adaptive Fashion Can Assist People with Disabilities
In order to help cater to people with disabilities, brands can incorporate adaptive design into their clothes. There are a wide variety of disabilities whether that be physical disabilities or impairments which can make accessing mainstream fashion impossible for a huge percentage of the population. 21% of people in the United Kingdom are reported to have a disability, which is around 14.1 million people. This is a huge proportion of the population who are not catered to by the majority of fashion brands. There are a lot of things brands can do to try to help people with disabilities and there are two main issues that influence the poor relationship between…
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Mental Health and Buying Patterns Within Fashion
Although we may not think about why we purchase certain items as buyers, or why we are drawn to certain styles, these are inherently personal choices that we make about our appearance. Fashion is often regarded as a form of self-expression and the way we style ourselves is a part of that expression. Whether we look for comfort, utility, or price, there are a variety of motivating factors that influence what we wear on a daily basis. An overarching factor at play is how our mental health affects our buying and our fashion choices. Our mental health can influence us as consumers in a number of ways, but there are…
