Mindless Mag

  • Our Campaigns
    • Fashion + Mental Health 2020
    • Fashion + Diversity
    • Fashion + Psychology
    • Fashion + Body Image
    • Fashion + The Global Crisis
    • Fashion + Sustainability
    • Fashion + Feminism
    • Fashion + Sexuality
    • Fashion + Influencers
    • Fashion + Veganism
    • Fashion + Climate Change
    • Fashion + Consumerism
    • Fashion + Mental Health 2019
  • Our Campaigns
    • Fashion + Mental Health 2020
    • Fashion + Diversity
    • Fashion + Psychology
    • Fashion + Body Image
    • Fashion + The Global Crisis
    • Fashion + Sustainability
    • Fashion + Feminism
    • Fashion + Sexuality
    • Fashion + Influencers
    • Fashion + Veganism
    • Fashion + Climate Change
    • Fashion + Consumerism
    • Fashion + Mental Health 2019

About Us

Mindless Mag is a storytelling space for FASHION + Stuff That Matters.

Each month we explore the relationship between fashion and important social issues such as mental health, climate change, body image and sustainability.

 

  • anti-consumerism, slow fashion and a conscious christmas
    Fashion + Consumerism

    How I fell out of love with Christmas Consumerism

    December 20, 2019 /

    Has anyone else noticed an increase in needy promotional emails from their favourite clothes companies at this time of year? In the past week alone, I’ve received five emails from one company, each subject-line increasingly generous as they demonstrate their desperation for my custom. “You NEED this dress!”, “Exclusive 30% off partywear for you Karen!”, “Hand-picked offers just for you, this party season!” Clearly, the ‘blinding lights’ of consumerism are everywhere at this time of year. A recent survey found that the UK will spend £2.4bn on Christmas clothes that hardly get worn. The statistic demonstrates the shockingly wasteful practices in Britain today and it doesn’t sit well with me.…

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    Karen Bryony Rose 0 Comments

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    Fast Fashion Stories

    From Woolworths to Wade Smith: Growing Up With Fashion in Liverpool

    February 1, 2019
    Fashion's Dirty Secrets

    Haul Overhaul

    April 9, 2019
    Fashion and Mental Health

    Giving Fashion The Finger

    February 14, 2019
  • Fashion + Veganism

    Vegan Fashion: Draw your own line

    November 18, 2019 /

    Words by Karen Bryony Rose The Mainstream It’s safe to say that veganism is no longer niche. Gone are the times when buying vegan food involved trips to obscure shops, where even then the range was limited.  These days supermarket shelves are full of plant-based fare and vegan-friendly alternatives.  Although I don’t follow a fully vegan diet, there are days when I realise that all of my meals have been vegan without really trying. It seems easy to do since I enjoy cooking with plant-based ingredients.  Where vegan fashion is concerned, however, it’s safe to say that many brands have been slower on the uptake. And personally, vegan-friendly fashion hasn’t…

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    I’ve been in the vegan scene since 2015. Things have changed a lot since then. With veganism growing substantially and it becoming easier than ever to live a vegan lifestyle. I’ve also changed a lot since then. Particularly regarding fashion. I’ve become more conscious about how I choose to dress, and I have tried to minimise my effect on the environment.

    What’s new with vegan fashion?

    November 20, 2019
    Fashion's Dirty Secrets

    Skin in the Game

    April 6, 2019

    Rather go naked than wear fur

    November 4, 2019
  • Fashion + Mental Health 2019

    Fast Fashion And Being Seen On Screen

    October 15, 2019 /

    Buy, snap, post, discard. Our consumer culture encourages incessant buying, and approval from peers via social media further incentivises our hunger for newness.  For some of us it’s become the norm to be seen on screen only once wearing a new outfit. Fast fashion brands like ASOS and Pretty Little Thing have capitalised on this and their massive Instagram following is testament to their power.  Buying in line with ultra-fast fashion trends has become the norm for some of us – after all, all our heroes are doing it, right? How many of us have watched our favourite influencers unveil their fashion ‘hauls’ – many of which cost hundreds of…

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    Karen Bryony Rose 0 Comments

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    Variety is Beautiful

    Fashion and Mental Health: How does the Fashion Industry impact how we feel about our bodies?

    May 26, 2019
    Mindless Mag Shona Radcliffe Fashion + stuff that matters Mental Health

    Self-care is more than a face mask

    October 28, 2019
    Fast fashion is becoming ultra fast. The S/S and A/W seasons have become weekly churn-outs and social media is creating pressure to be seen on screen wearing something only once. It is creating a careless throwaway culture, an insatiable appetite for newness. What is this doing to consumers’ mental health?

    Does Consumerism Really Make Us Happy?

    October 14, 2019
  • This September, Extinction Rebellion will attempt to shut down London Fashion Week in a bid to raise awareness of the environmental destruction caused by the fashion industry. They have written to the British Fashion Council asking that it be cancelled, adding “We have disruptive actions planned during LFW and we will be ending LFW with a funeral finale”.
    Fashion + Climate Change

    Fashion’s ‘Now’ Culture Fuels Our Climate Emergency

    September 27, 2019 /

    London Fashion Week has always made the headlines. With its history of bold innovation, the showcase of new fashion is well established in Britain’s culture. But this September, London Fashion Week will feature in headlines of a different kind. Extinction Rebellion intends to shut down London Fashion Week and its aims are supported by science. Textile production is one of the most polluting industries, contributing 1.2 billion tonnes of cO2 equivalent (CO2e) per year, which is more than international flights and maritime shipping. And let’s not forget that cumulatively, the industry produces about 20% of global waste water.  The science is stark and Extinction Rebellion’s protest must be bold. It’s…

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    Karen Bryony Rose 0 Comments

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    3. Statutory Sustainability Since 2018, Extinction Rebellion have been using non-violent direct action to demand the government ends its criminal inaction on the climate emergency. If you could advise government policy to set new sustainability standards for the fashion industry, where would you start? What changes are necessary for genuinely sustainable fashion?

    Fast Fashion Needs Governments To Help Raise Awareness

    September 7, 2019
    If you could advise government policy to set new sustainability standards for the fashion industry, where would you start? What changes are necessary for genuinely sustainable fashion?

    Fashion’s Climate Emergency

    September 28, 2019
    If you could advise government policy to set new sustainability standards for the fashion industry, where would you start? What changes are necessary for genuinely sustainable fashion?

    Dear Fast Fashion: There’s No Plan(et) B

    September 26, 2019
  • We know that reducing our fashion footprint is a critical step that needs to be taken to reduce carbon emissions, so why do we find it so difficult to give up our ASOS addictions in favour of more ethical practices?
    Fashion + Climate Change

    How To Fight Climate Change With Fashion

    September 10, 2019 /

    It’s Wednesday evening and Jenna from work has invited me out for Friday night drinks. Having riffled through my bulging and frankly disorganised wardrobe, I’ve come to the conclusion that I have nothing to wear. I scroll through the websites of my two favourite online retailers. With their clever algorithms, clothes tailored to my buying habits pop up in colourful tiles before my eyes. The range of options for delivery is huge and I settle on next day delivery.  Hasn’t this become almost second nature? We identify what we want and then it’s delivered to us where and when we want it. However, the cost of our buying habits extends…

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    Karen Bryony Rose 0 Comments

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    If you could advise government policy to set new sustainability standards for the fashion industry, where would you start? What changes are necessary for genuinely sustainable fashion?

    Fashion’s Climate Emergency

    September 28, 2019
    This September, Extinction Rebellion will attempt to shut down London Fashion Week in a bid to raise awareness of the environmental destruction caused by the fashion industry. They have written to the British Fashion Council asking that it be cancelled, adding “We have disruptive actions planned during LFW and we will be ending LFW with a funeral finale”.

    Extinction Rebellion And The Fight Against London Fashion Week

    October 2, 2019
    This September, Extinction Rebellion will attempt to shut down London Fashion Week in a bid to raise awareness of the environmental destruction caused by the fashion industry. They have written to the British Fashion Council asking that it be cancelled, adding “We have disruptive actions planned during LFW and we will be ending LFW with a funeral finale”.

    Fashion’s ‘Now’ Culture Fuels Our Climate Emergency

    September 27, 2019
  • Vintage Fashion
    Fashion + Sustainability

    My First Fashion Love

    July 9, 2019 /

    This was the early 2000s and while most of my friends favoured either the head-to-toe black look or the sugary sweet style of early Britney Spears, I remained unenamoured by clothes.  If my clothes were a house, they would include mix and match cushions, Ikea furniture and upcycled pieces with the odd statement buy thrown in. In short, I hadn’t found my style.  You could say that I was a late bloomer in the fashion department, but when I eventually fell in fashion love, I fell hard. The memory is imprinted on my heart and still makes me smile.  At the time I had no concept of vintage fashion. I’d…

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    Karen Bryony Rose 0 Comments

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    Can we find a sustainable solution to the business of fashion?

    April 7, 2020
    What is Conscious Fashion?

    Conscious Fashion: Beige is the New Black

    March 15, 2019

    Sustainable fashion policy: is it all just a publicity stunt?

    April 3, 2020
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