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How social media influences the evolution of trends
Social media influences trends – this article looks at the way our digital culture has sped up the evolution of trends. In the age when any narcissist can find validation with the simplicity of a double-tap and become a broadcaster-at-large of almost any brand, the difference between innovator and emulator soon becomes blurred. Our digital culture has shifted our focus towards efficiency and immediacy rather than long-lasting movements. It is accelerating the pace of trends that may have once taken years to filter through society and instead given them the lifespan of a ten-second Snapchat. Today, there is no doubt that trends have many manifestations. Digital media means that we now…
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Fast fashion and the wholesale ruination of wildlife
The latest Living Planet Index–published by WWF and the Zoological Society of London – showed a 60% fall in wildlife populations in 40 years. But, how does fast fashion play a part in this statistic? How can we, as conscious consumers, help? Fashion is one of the main contributors to the ecological degradation that our planet is currently experiencing. Billions of animals die after being mistreated for our clothes every year. The fashion industry is one of the most uncontrolled and unsustainable businesses of today. Even though there has been a recent rise in demand for clothing transparency, the damage has already been done. But, it doesn’t have to be…
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Maria Grazia Chiuri, the first female Creative Director at Dior
Feminism, fascination and frivolity. Maria Grazia Chiuri is the first female artistic director in the history of Dior, succeeding seven decades of male leadership. Promoting femininity and thinking about millennials in her new vision of the brand. She shows that being young can still be heritage-driven and all-inclusive whilst spreading messages of female empowerment, feminism and the arts. Promoting femininity: the first steps “In my mind, if it is a feminine brand, we have to start a dialogue with women. It’s not about describing a silhouette. It’s a message that you want to have a relationship with them. That you want to impose nothing on them but help them.” That’s…
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Fashion has a new kind of sexy
In this article we’ll investigate how and why sexual advertising is used in fashion and the impact it has on consumers. The history of sexual desire in advertising “Sex Sells.” The everlasting statement that we’ve all heard. A statement of fact and passive acceptance. A motif; one that has been circulating and benefiting the advertising industry for centuries – especially when it comes to fashion. Whether we like to admit it or not sexual desire, for a lot of us, is something that isn’t uncommon. But, some consider the use of sexual imagery in advertising to be taboo or pornographic. However, it usually doesn’t matter if you have a high…
