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The future of fashion: How 3D body scanning could impact consumers
3D body scanning just might be the answer to all your ill fitting clothing problems. The relatively new technology is being rolled out by fashion brands to combat the buy before you try culture. The massive movement towards online shopping has created some problems. Clothes may be cheaper and quickly produced by online retailers but there’s no way to try them on. For shoppers there’s nothing more disappointing than buying clothes that don’t fit. Online shopping can be frustrating when it often results in repackaging and sending back clothes. This is bad for the shopper and the retailer, who both lose out on money and time for shipping. But 3D…
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Conscious consumption: the cure for our mindless approach to fashion
Mindless consumption is the biggest problem for the sustainable and ethical fashion movement. And whilst this movement has made great advances the statistics still look worrying. The Global Fashion Agenda has predicted that by 2030 global apparel consumption will rise by 63%. This is shocking given our climate crisis. But there is still time to change this, and it’s easier than you think. What is mindless consumption? Put simply, mindless consumption is when you buy something without thought. In the past decade this type of damaging consumption has increased drastically due to fast fashion. Clothing has been produced at much quicker and cheaper rates making it easy to put a…
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Who runs the world? The powerful women behind the sustainable fashion movement
It’s hard to pinpoint when the sustainable fashion movement gained its huge momentum but last year’s Fashion’s Dirty Secrets documentary certainly helped. Airing on BBC Three, the programme shocked many about the realities of fast fashion. During the documentary investigative journalist Stacey Dooley uncovered the deadly affects mass clothing production was having on people and the planet. Before the documentary, fast fashion was still a phrase that many had never heard. The spotlight has been shone on the damage food and transportation industries have on our planet. However, the impact of the fashion industry has only recently entered mainstream knowledge. How is fast fashion damaging the planet? It takes up…
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The problem with gender bending fashion
For centuries our gender has directly controlled what we wear, but the gender bending fashion movement has been changing this. Gender fluid fashion isn’t new. In fact historians have traced it right back to ancient Egypt when the Egyptian Queen Hatshepsut ruled Egypt as pharaoh wearing male regalia and a false beard in 1479-1458 BCE. The Gender Bending Fashion exhibition at the Boston Museum of Fine Arts showcased decades of gender blurring fashion last summer for the first time. But throughout its entire history, from ancient Egypt all the way to David Bowie, gender fluid fashion has never seen the surge it has had over the last few years. Designers…
