Fashion + Our Oceans

Scientists estimate that 50-80% of the oxygen produced on Earth comes from the ocean. 80% of life on Earth is found in the oceans, spread across countless ecosystems throughout millions of square miles covering Earth’s surface. Yet 95% of our oceans is still to be explored. Our ocean’s are the lungs and lifeblood of our planet, so protecting them is vital (Ocean Service). You may think, ‘what does fashion have to do with the oceans?’. Well, every year a half a million tons of plastic microfibers are dumped into the ocean, the equivalent of 50 billion plastic bottles. The danger? Microfibers cannot be extracted from the water and they can spread throughout the food chain (World Bank). Additionally, roughly 17-20% of industrial water pollution is owed to fabric dyes and treatments, and polluted rivers eventually lead back to the oceans (Carmen Busquets). Local manufacturing has largely been lost to globalised production chains. Around 90% of clothes are transported by container ship yearly and then by truck to retail stores. Garments are sealed in plastic packaging which is eventually thrown ‘away’. This contributes to CO2 , emissions which is warming our oceans, whilst contributing to the plastic crisis (Blogs NTU). It’s time for brands, businesses and consumers alike to step-up, raise awareness, take action, and restore health to our oceans and its vibrant ecosystems.