Fashion + Psychology

Fashion has always played a significant role in our psychological and psychosocial development. Not only do the clothes we wear have a profound impact on how we feel inside, they’re often used as a way of reflecting (and sometimes reinforcing) our attitude to the world around us. Fashion can represent our political views, religious beliefs, gender identity, cultural heritage, music preferences and many other of our values and traits. From an industry perspective, psychology plays a huge role in everything from product conceptualisation to supply chain management and marketing.