Animal print fashion has been around since the early 1930s, but this was before it was “fashionable”. It was a sign of virtue. The ownership of animal print throughout the home represented high social status. With some hunters believing they could gain the power of the animal from the respective print. Presenting the ideology that wearing cheetah skin could make your speed similar to a cheetah’s seems slightly ludicrous. Nowadays, the general consensus is that this is not true. But this has not stopped people wearing it and demand is still prevalent. But does our choice of animal print fashion offer “powerful” and “sexy” connotations in the eyes of society?…

Designer products. We all rely on fashion to show our identities and what we enjoy. We can feel a sense of acceptance and have positive or negative reactions from others, when wearing certain clothes. Mostly all of us love designer products, and idolise new collections from top fashion designers. Designers all over the world have captivated most of the population with their exclusive products. Clothing, jewellery and a range of accessories – we all want the latest thing! Although, what do these products give to us emotionally and financially? Quality or quantity? 14 million tons of clothes are chucked a year. Maybe more. And this has doubled since the early…

Do you ever find yourself wanting to wear a certain color as soon as you wake up? Are you ever affected by a colleague at work wearing a bright hue like red? Or do you consider yourself totally impartial to color, much like Andy Sachs is to cerulean blue from the movie The Devil Wears Prada? According to an overwhelming array of psychological studies, we are all affected by the color we choose to wear in addition to how we perceive others. There are even socially accepted colors to wear to a wedding, funeral or a job interview. And how we choose to interpret those social norms is a reflection upon…

The year 2019 was THE year of change and powerful feminism. This is why the androgynous clothing choices were so popular among women. Even if we’re talking about Bike Shorts for every Occasion, Utility Jumpsuits or Comforter Coats, 2019 was considered the cosy fashion revolution. Women all around the world preferred comfort more than the classical view of “beauty” from the XX century. This is why women’s fashion-challenged the norms and became representative for the last year of the decade. Comforter Coats Puffer coats have long been a winter staple, but this year we saw designers take the style to an extreme by adding oversized, comforter-like collars, notes Glamour. We’re…