Fashion + Technology
After the testing and transformative year of 2020, many of us are looking ahead to the new year with hope and optimism for change and growth. Throughout 2020, technology enabled us to stay connected, enhancing our wellbeing in times of need. Technology has arguably enhanced all aspects of modern living, business and society, with the fashion industry being no exception. Technology is changing fashion, including increased sustainability and efficiencies in manufacturing, capabilities by AI (Artificial Intelligence), branded Virtual Reality experiences, to 3D scanning for more accurate body mapping and sizing measurements. Technology is integrating itself synonymously regarding how we both produce and experience fashion-think of how Instagram has democratised fashion as an example. But will we lose essence of humanness in an increasingly digital fashion world or does this spell the beginning for a new, exciting and prosperous era for the fashion industry?
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Is the rise of e-commerce destroying the high street?
Without technology and the e-commerce market, we wouldn’t have access to the everchanging fashion trends society goes through. By the click of a button, we can instantly see what the world is wearing, and change our styles accordingly. Yet, is the rise of technological fashion having a detrimental effect on the high street? It goes without saying that 2020 has challenged retail, with online flash sales becoming increasingly more frequent for stores to get rid of their stock. Many people (including me) crave retail therapy, and with the closing of clothing stores, customer service is non-existent. The rise of technology has opened many doors for the future of fashion, and…
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Will COVID-19 spell a change for the future of fashion?
The future of fashion is set to change, with the pandemic the catalyst. The increased need for technological advancements to aid shopping is more present than ever. There is now an inability to leave our homes without concern and risk. Thus, online shopping has become the more responsible and efficient way to buy. The growing trend of using machinery throughout the supply chain from manufacturing to final delivery also reduces the amount of human contact with the products so the risk of spreading the virus decreases. It also aims to quicken the production process. Will the online shopping trend continue post-COVID-19? Only time will tell, yet, it seems prudent to…
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The Vices and Virtues of Technology and Fashion
Using technology in the modern world is a given. It is regularly debated whether technology is good or bad in everyday life, never mind solely in the fashion industry. From the virtues of advertising and online shopping to the vices of fast fashion and sustainability, it is clear that the debate over technology runs deeper than what meets the eye. Advertising There is no doubt that technology creates access to fashion in a way that has never been seen before. The development of phones and social media has created a way for fashion to be advertised around the world in a device that’s as small as your back pocket. It…
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Technology and Fashion: How Advancements Have Changed the Shopping Experience
Technology has become a huge part of everyone’s lives over the past decade, with new and exciting advancements emerging every year. No truer has this been than for the fashion industry, with innovative ways of finding, ordering, and receiving the hottest new looks materialising all around us. Here’s some of the ways technology has changed the fashion industry in recent years, and where it might take us in the future. How has technology changed the online shopping experience? The proliferation of online shopping in recent years has led to the emergence of fast fashion giants like Pretty Little Thing, Motel Rocks and Shein. These outlets promise style at a great…
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The Horror Story of the Fashion World
Simply put, we are killing the planet. And one of the big contributors to this is the fashion industry. It is the third biggest pollutant on the planet and it continues to rip through our natural resources on a daily basis. We have the solution right under our noses, yet we still do nothing. We, as consumers, need to become more aware of the impact this industry is having. Our money is single-handedly funding our planet’s demise and the majority of us have no idea how. The life cycle of fashion The life cycle of your typical fashion garment is probably a bit of a mystery to most – other…
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Fashion and Technology – What Does the Future in Fashion Look Like?
Technology is constantly adapting and progressing. If we compare the technology that was available 5 years ago to now, we see a huge difference. The ever-changing iPhone to the ability to speak on Facetime or Skype to someone on the other side of the world. Technology has allowed us to feel closer with the rest of the world. It is possible to see how clothes are made and manufactured rather than seeing them first in a shop. How has technology changed the shopping experience? Clothing store apps are easily accessible on a smartphone. It is possible to buy a new outfit in minutes and for it to arrive by the…
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Fashion and Technology: The Rise of on Demand Fashion
Is the advancement of technology positive or negative for the fashion industry? Technology is a prevailing element over the majority of aspects of modern living. The advancement of modern technology over the last few decades has made a significant impact to the lives of millions. It has affected every industry; the majority of the population use it daily and it has changed the way the world operates. The fashion industry has been no exception. It has revolutionised the way we shop and consume products and how we share our experience with others. Smartphones, 3D scanning and easily consumed platforms have all helped the development of the industry. The significance of…
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How Can Technology Make Fashion More Sustainable?
In recent years it has come to light that the fashion industry is responsible for damaging our environment. As a result the fashion industry globally creates 10% of carbon emissions and 20% wastewater. Ultimately we can put this down to our appetite for fast fashion and need to stay on trend. It’s clear that we need to find a way to make fashion more eco-friendly, can technology be the answer? And how can we use it to make fashion sustainable? Well, there are many ways technological advances can make fashion more sustainable, such as developing materials and process that are bio degradable and use less waste. Can we use technological…
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Sustainability in Fashion and Technology
In a world that’s constantly changing, we are trying to adapt to the times. The fashion industry has had to morph to fit current consumer needs. Technology is coexisting alongside it. There is a need for sustainability in fashion and technology, and both have combined as consumer needs shift. Learning something new One of the ways technology is helping consumers, and consequently the fashion industry, is by teaching us about sustainability. We are open to an incredible plethora of information about the challenges the fashion industry is posing for the planet. The main one is the production and consumption of fast fashion. I wouldn’t know what fast fashion was if…
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Fashion’s Digital Evolution: What’s Next for the Industry?
Life is advancing toward total digital integration, a process that is affecting every industry around the globe. These technological leaps sometimes seem unthinkable, but it only takes a single spark of innovation to disrupt the status quo. In this interconnected age, technological change happens almost daily, so often we don’t always notice. In fact, many digital technologies are interacting with the industry even now. Fashion is more deeply connected to innovation in digital space than we might realise. 21st century digital boy Coronavirus has demonstrated the importance of digital fashion. Much of the fashion industry has transitioned to digital mediums, including recent fashion shows. Additionally, CGI models have made a huge…
