The Rich Truth
The link between money and happiness within the 1% The debate does money buy happiness has been an active and complex topic since the...
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Fashion + Influencers
We kicked off 2020 seeking to understand the ever-prevalent role of influencers in fashion, how they're changing social media usage and whether the concept is positive or detrimental to fashion.
As we celebrated our 1st birthday, we focused on Fashion + Influencers for our January 2020 campaign. Our community shed light on the impact that influencers have had on the world of fashion. We also invited fashion bloggers, authors and students to takeover our Instagram throughout the campaign.
Andrea Vazquez
Jan 31, 20202 min read
Shudu Gram, The World’s First Digital Model
Sorry to the Hadid’s and Jenner’s of the world but the modeling world is quickly changing and it’s of the digital kind. Shudu Gram has...
Noémi dolinka
Jan 31, 20203 min read
My Offline Influencers
When I read that January’s topic in Mindless Magazine was Fashion + Influencers, it got me thinking about which influencers I follow. The...
Chaz Pond
Jan 30, 20205 min read
The Clement Twins: Nine year old Instagram Influencers
Can you remember what it was like to be nine? If I recall correctly my days were filled with watching CBBC whilst trying to dodge doing...
Mindless Mag
Jan 29, 20201 min read
Hana Tajima: The Modest Influencer
A designer and visual artist, Hana Tajima, uses her platform to create a unique voice in fashion. Choosing clothing based on how she...
India Metson
Jan 28, 20204 min read
LilMiquela
Full Name: Miquela Sous Age: 19 years old Location: Los-Angeles, United States Career: Brazilian-American model and musical artist Lil...
Tilly Martin
Jan 27, 20204 min read
Charli Howard
Charli Howard is the body activist who stood up to the fashion industry and embraced her natural shape in order to celebrate diversity. ...
Amy Marshment
Jan 26, 20202 min read
Hanne Gaby Odiele
Hanne is a Belgian model and activist who fights for the voice of intersex people to be heard. Hanne was born intersex and has made it a...
Abigail Gravell
Jan 25, 20202 min read
Chiara Ferragni: The World’s First Fashion Influencer
Chiara Ferragni is one of the most well-known fashion influencers today with over 17 million followers on Instagram. The 32 year old...
Sarah Fyffe
Jan 24, 20204 min read
Miroslava Duma
Miroslava Duma’s Future Tech Lab is Connecting Fashion and Technology For the Benefit of the Environment. The venture capital fund is...
Mindless Mag
Jan 23, 20203 min read
Leomie Anderson
“I want to represent more than just a pretty face and I want to show that I can speak up about issues.” Model, committed feminist and...
Anais Brady
Jan 22, 20202 min read
Susie Lau
Susie Lau, also known as Susie Bubble, is a well-respected figure in the fashion world, “bubbling up since 2006”, according to her blog....
Mindless Mag
Jan 21, 20203 min read
Grace Beverley
‘Trying to make sustainability mainstream‘ I have an opportunity right now to deliver something special. Something that everybody can...
Sarah Fyffe
Jan 20, 20204 min read
Kristen Leo, the anti-influencer
Kristen Leo is redefining what it means to be an influencer. “If our clothing could talk, it would be screaming.” The anti-influencer’s...
India Metson
Jan 19, 20203 min read
Molly Mae: Life as an Influencer Addict
Forced into the over-saturated influencer market, I always find it interesting to see how the Love Island stars take to their new...
Amy Marshment
Jan 18, 20203 min read
George Hodgson: Maison De Choup
George Hodgson is the founder of Maison De Choup, a fashion brand with a strong message that mental health matters. The brand works...
Alex Park
Jan 18, 20201 min read
Paloma in Disguise: The Thrifter You NEED to know About
Hannah Elliman is the charity shopper behind Paloma in Disguise. A micro-influencer who has been blogging since 2012 in the world of...
Prabha Ellawalla
Jan 16, 20203 min read
So who is Kat Von D?
Kat Von D, tattoo artist, model, author, entrepreneur, animal activist. At first glance, when you see Kat Von D, its hard to believe she...
Chaz Pond
Jan 15, 20204 min read
Jameela Jamil – Queen of Body Positivity (and pretty much everything else)
Jameela Jamil is founder of the I weigh campaign and a leading voice in the body positivity movement. With her striking make up and...
Anais Brady
Jan 14, 20202 min read
Zoella
Zoe Sugg, 29, majorly known as Zoella, is a YouTube influencer, blogger queen and followed by millions. Her presence in the online...
Abigail Gravell
Jan 13, 20202 min read
Kamea Chayne, sustainable lifestyle influencer
Kamea Chayne is a business woman and a sustainable lifestyle influencer based in Southern California, born and raised in Taipei, Taiwan. ...
Andrea Vazquez
Jan 12, 20203 min read
Leandra Medine Cohen, Everyone’s Favorite Fashion Blogger
Bloggers and influencers have played a vital role in establishing credibility within their particular industry and impacting the lives of...
Abigail Gravell
Jan 11, 20204 min read
Are you under the influence?
By now you have probably heard of social media influencers. The modern day celebrities made famous for having a high number of followers...
Prabha Ellawalla
Jan 10, 20204 min read
Fashion Influencers: the good, the bad and the never ugly
86% of marketers have spent on ‘Influencer Marketing’ in the last twelve months according to the Digital Marketing Institute. Influencers...
Alex Park
Jan 9, 20202 min read
The Role of the Fashion Influencer
Day in and day out, influencers are getting new fashion items delivered to them free. They’re promoting a particular brand or a piece of...
India Metson
Jan 8, 20203 min read
Who wants to be a fashion influencer?
According to a recent survey by Morning Consult the US, being an influencer is an appealing career to 86% of people between the age of 13...
Amy Marshment
Jan 7, 20202 min read
Sustainable fashion is not just a hashtag
We are exposed to around 4,000 marketing messages daily both on and offline. We see sales, discount codes, swipe up features and...
Tilly Martin
Jan 6, 20204 min read
How Instagram has changed the face of fashion
It is no secret that social media influencers produce heavenly posts where the colours of their clothes pop against idyllic clean...
Sarah Fyffe
Jan 5, 20203 min read
Slow Fashion, Slow Progress
‘Haul Culture’, paid promotions and needless merchandising are contributing to global patterns of overconsumption. The rise of the...
Andrea Vazquez
Jan 4, 20204 min read
Dear Fashion Influencers, I’m a Slave 4U
From Britney Spears to Chiara Ferragni, celebrities and and fashion influencers have a powerful impact on our society and what we wear....
Anais Brady
Jan 3, 20203 min read
Are fashion influencers a bad influence?
Fast fashion brands such as Pretty Little Thing create fashion influencer collections to rid themselves of surplus stocks. But is it...
Chaz Pond
Jan 2, 20204 min read
Fashion Influencers: Money Over Morals?
Love Island, I’m a Celebrity and other reality TV shows are pairing up with fashion brands to turn contestants into influencers. These...
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