Finders Keepers – LIVERPOOL

Finders Keepers is an online/offline campaign hosted by Mindless Mag encouraging shoppers to buy secondhand clothes.

Throughout August, vintage boutiques, second-hand stores and charity shops across the city will be taking part – and the local press are already very excited!

Anybody can take part in the campaign but for Liverpool stores, Mindless Mag will be providing a little extra support:


Select an item of clothing you’d like to give away


Mindless Mag will provide the Finders Keepers tags for you. All you need to do is confirm you’re taking part and let us know how many tags you will need by sending an email to


Take a photo of the item and upload it to your social media using the hashtags #mindlessmag #finderskeepers. This will encourage shoppers to come into your store and seek out the treasure.

Mindless Mag will like, share, re-post and retweet everything you tag us in so you’ll be getting double the hype online.


Hide your item in store and let the treasure hunt begin…

You hide treasures as little or as often as you like throughout the campaign month and will receive full support from Mindless Mag along the way.

You’re guaranteed to see an increase in footfall into your stores and a huge uplift in social media engagement. Plus you’re taking part in spreading an important message and supporting a local start-up business too.

We’d love you to get involved!