• Fashion + Influencers

    Susie Lau

    Susie Lau, also known as Susie Bubble, is a well-respected figure in the fashion world, “bubbling up since 2006”, according to her blog. She has built an image which has resulted in her being one of the most-loved fashion influencers of today. With over 400,000 followers on Instagram alongside her 250,000 followers on Twitter, her fans are able to delve deep into her fashion centered mind and admire the outfit masterpieces she comes up with. Self-made Susie Susie was titled a “self-made queen of independent UK fashion blogging” in The Independent’s 2012 Twitter 100 List. Her career has exploded since, as now she works on freelance projects with brands such…

  • grace beverley
    Fashion + Influencers

    Grace Beverley

    ‘Trying to make sustainability mainstream‘ I have an opportunity right now to deliver something special. Something that everybody can easily click on and read. When an opportunity like that presents itself, I say use it. So I’m using my chance to get the word out about someone special. Her name is Grace Beverly and I believe she’s an influencer everyone should take their hat off to, and here’s why…. Grace-fully done Grace is someone who turns down multiple brand deals and regularly declines free packages of clothing. She uses her platform to change peoples’ minds and cultivate a more conscious approach to fashion. Grace Beverley, formerly known as ‘Grace Fit…

  • kristen leo influencer
    Fashion + Influencers

    Kristen Leo, the anti-influencer

    Kristen Leo is redefining what it means to be an influencer. “If our clothing could talk, it would be screaming.” The anti-influencer’s thought-provoking YouTube content is setting a new agenda for online fashion influencers.  “Opinions and education are in, apathy is out,” declares online activist and ‘influencer’ Kristen Leotsakou, “sustainability is in and greenwashing is out... loving animals is definitely in, and exploiting them in the name of fashion is totally out.” Laying down these laws in a short fashion film she created earlier this year, Leo is resolute in her fight to promote ethical values across all areas of modern life. Her central focus is fashion; her digital content…

  • molly mae fashion influencer
    Fashion + Influencers

    Molly Mae: Life as an Influencer Addict

    Forced into the over-saturated influencer market, I always find it interesting to see how the Love Island stars take to their new ‘celebrity’ status. I wonder what type of influencer they will become and whether it is fair to even call them influencers? Others have to endure years of content creation and follower build-up to get close to some small brand partnerships, whereas 6 weeks on Love Island and the popular high street brands are fighting for the contestants’ endorsement as soon as they are out of the villa. I didn’t follow Molly-Mae before Love Island but recognised her from a few fashion websites on which she had modelled. In…

  • george hodgson maison du choup
    Fashion + Influencers

    George Hodgson: Maison De Choup

    George Hodgson is the founder of Maison De Choup, a fashion brand with a strong message that mental health matters. The brand works alongside university students to encourage people to be vocal about their own mental health experiences. The brand is artistic through expression. For instance the “Warrior not Worrier” collection promotes a clear ethos in facing mental health struggles and focuses on a positive alternative to negative thoughts. Ethics and sustainability are ingrained into the business model. Maison De Choup dismisses over-production and provides quality tested, ethically sourced apparel. The brand also donates 25% of its profits from certain collections to a charity called Young Minds. Young Minds believes…

  • paloma in disguise
    Fashion + Influencers

    Paloma in Disguise: The Thrifter You NEED to know About

    Hannah Elliman is the charity shopper behind Paloma in Disguise. A micro-influencer who has been blogging since 2012 in the world of charity shopping, she also shows DIY’s using thrifted items to adapt them to your style. A regular in charity shops, she posts new outfits/pieces found in local shops and encourages followers to go into their local shops and see what they can find. A Fresh Approach With larger influencers shouting about fast fashion brands (Boohoo, Pretty Little Thing etc) Hannah brings a fresher approach to influencing, proving that you can be “on-trend” and have new looks by just checking in your local charity and thrift shops. Showing her…

  • kat von d
    Fashion + Influencers

    So who is Kat Von D?

    Kat Von D, tattoo artist, model, author, entrepreneur, animal activist. At first glance, when you see Kat Von D, its hard to believe she is either an animal activist or spokesperson for PETA organization. But she’s all of those things and stays truly committed to her values. “We are bold, unapologetic, outspoken and different in our own way. We are artists, poets and lovers. We are the outsiders and the insiders”  Kat von D Artist and Author Kat von D started off her career as a tattoo artist and got very well recognized via LA Ink, a tattoo show broadcast by TLC. She attracted many people with her astonishing talents…

  • jameela jamil
    Fashion + Influencers

    Jameela Jamil – Queen of Body Positivity (and pretty much everything else)

    Jameela Jamil is founder of the I weigh campaign and a leading voice in the body positivity movement. With her striking make up and impeccable sense of style, Jameela frequently figures prominently on the world’s best dressed lists. Despite her many achievements, Jameela remains incredibly humble. She told BBC news ‘I feel like my whole career has been an entire blag’. As if to demonstrate the lack of career planning so far, in an interview with The Cut Jameela laughs that she might bring out a rap album or become a professional tango dancer – in other words, she’s winging it! Jameela the Campaigner When it comes to her activism,…

  • zoella
    Fashion + Influencers


    Zoe Sugg, 29, majorly known as Zoella, is a YouTube influencer, blogger queen and followed by millions. Her presence in the online community has catapulted her into expanding success and has only accelerated since starting her online blog 10 years ago in February 2009. She was one of the first influencers on the scene, raising the standards from the outset with her bubbly persona and enthusiasm for what she promotes – beauty and fashion. With over 12 million subscribers on YouTube and 9 million followers on Instagram, she uses her platform to express herself and inspire her audience. Not just a YouTube Influencer Not only is she a YouTube influencer,…

  • kamea chayne
    Fashion + Influencers

    Kamea Chayne, sustainable lifestyle influencer

    Kamea Chayne is a business woman and a sustainable lifestyle influencer based in Southern California, born and raised in Taipei, Taiwan. She is using her voice to communicate with her audience on the pressing issues that we are facing today with consumerism. Conscious Fashion Kamea has always been a lover of fashion. However it wasn’t until she learnt about the harmful effects that her fast fashion addiction was having on the environment that she decided to create ConsciousFashion.co. The directory features brands who are using fashion for social and ecological good. It’s an online look-book that helps people that want to shop better but don’t necessarily know where to begin.…