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The New Digital Fashion Communities on Social Media
Community is sharing or having certain attitudes and interests in common. In the fashion industry, the term ‘community’ can mean many things. As a narrative it is always changing. Community is found in the design and making of clothing and in the social aspect of fashion events. In the digital age the term has taken on a new meaning, as social media has facilitated new digital fashion communities. We are more connected now than ever, to each other and to our hobbies and interests. Before apps like Instagram, fashion communities could be found through blogging. Bloggers shared their opinions on fashion with a highly-engaged audience on a singular platform. However,…