• Fashion and consumerism, compulsive buying disorder and shopping habits
    Fashion + Consumerism

    The psychology behind our fast fashion addiction

    At this time of year our fast fashion addiction is more apparent than ever; we’re caught up in the craziness of Christmas and our consumption hits an all-time high. In this article, Emma Cartmel of Fashion Psychology explores how the fast fashion model is fuelling our consumption and how it can impact our mental health. Many of us know Carrie Bradshaw’s iconic shoe collection, but while her obsession with shoes is often described in a comedic, self-deprecating way, shopping addiction is unfortunately a serious psychological condition. Research has indicated that shopping addiction is estimated to be effecting 5-7% of the adult population in developed countries (Maraz, Griffiths, & Demetrovics, 2015;…