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How Pretty Packaging Influences Consumer Behaviour
Packaging of products is the main selling point for many competitive companies. If the product is shiny with a bow on top, we run to it like moths to a flame. Personally, I am definitely more enticed by Kylie Jenner’s lip kits rather than M.U.A sold at your local SuperDrug. But, why? Why does something have to look good for us to be interested? The answer: psychology. How Our Brains Work Psychical beauty is the initial attraction we have to humans and other things. This is typically because one of the first senses we use is sight. We first notice attractiveness and then we start associating this with other positive…
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The psychology behind our fast fashion addiction
At this time of year our fast fashion addiction is more apparent than ever; we’re caught up in the craziness of Christmas and our consumption hits an all-time high. In this article, Emma Cartmel of Fashion Psychology explores how the fast fashion model is fuelling our consumption and how it can impact our mental health. Many of us know Carrie Bradshaw’s iconic shoe collection, but while her obsession with shoes is often described in a comedic, self-deprecating way, shopping addiction is unfortunately a serious psychological condition. Research has indicated that shopping addiction is estimated to be effecting 5-7% of the adult population in developed countries (Maraz, Griffiths, & Demetrovics, 2015;…
