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The Relationship Between Fashion & Psychology
It is rare that we stop to think about the effects of psychology when it comes to what we wear. Often, as consumers, we make purchases that impact to satisfy our psychological needs and desires. Maslow outlined this motivation behind buying behaviour in this theory of hierarchical needs. There are many psychological influences involved in consumer purchasing decisions. Most of these, we tend not to be aware of. What is colour psychology? Little research has been conducted into colour psychology and the effects that it has. Ultimately, it is the study of how colours affect human perceptions and behaviours. Despite a lack of research, colour psychology has become a key…
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Fashion and body image: vanity sizing or insanity sizing
In recent years the fashion industry has been slowly inching towards greater inclusivity and representation. Stores are finally providing for those of us blessed with long legs, under 5ft 3″ or graced with curves like Beyoncé. However, we still face the impossible (and what should be simple) task of finding clothing stores with standard sizes. It’s happened to us all. You’re stood in the fitting room with a pair of size 8 jeans, the size that you have depended on all your life. But when you try them on, they’re gaping around the waist. What follows is utter confusion as you begin to wonder how on earth you managed to…
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The level of body image diversity in fashion
Naivety is a prominent mentality in modern society and media when it comes to the impact of body image. As the media bombard the public with advertisements or articles that convey the perfect figure – a body image that the majority of people do not see when they look in the mirror each day. The size discrimination of fashion shows Petite, tall and plus-size are titles of how modern society categorises a person’s physical size. But does the size of a person restrict their opportunities? There is a level of exclusivity and judgement when it comes to evaluating body image. An exclusivity which controversially transfers to the modelling sector. As…
