Mindless Mag

  • Our Campaigns
    • Fashion + The Circular Economy
    • Fashion + Throw-Away Culture
    • Fashion + Age
    • Fashion + Community
    • Fashion + Technology
    • Fashion + Disability
    • Fashion + Mental Health
    • Fashion + Diversity
    • Fashion + Psychology
    • Fashion + Sustainability
    • Fashion + Body Image
    • Fashion + The Global Crisis
    • Fashion + Feminism
    • Fashion + Sexuality
    • Fashion + Influencers
    • Fashion + Veganism
    • Fashion + Climate Change
    • Fashion + Consumerism
  • Our Campaigns
    • Fashion + The Circular Economy
    • Fashion + Throw-Away Culture
    • Fashion + Age
    • Fashion + Community
    • Fashion + Technology
    • Fashion + Disability
    • Fashion + Mental Health
    • Fashion + Diversity
    • Fashion + Psychology
    • Fashion + Sustainability
    • Fashion + Body Image
    • Fashion + The Global Crisis
    • Fashion + Feminism
    • Fashion + Sexuality
    • Fashion + Influencers
    • Fashion + Veganism
    • Fashion + Climate Change
    • Fashion + Consumerism

About Us

Mindless Mag is a storytelling space for FASHION + Stuff That Matters.

Each month we explore the relationship between fashion and important social issues such as mental health, climate change, body image and sustainability.

 

  • Fashion + Community

    The Personal Style Blog and Other Dying Arts

    January 29, 2021 /

    At the beginning of the year when the world went quiet, behind closed doors multiple industries were falling into chaos. They were scrambling to rethink their business strategies; how to continue when their captive audience became quite literally captive in their own homes, far, far away from the front doors of their stores. One of these industries was fashion retail, which, while still somewhat floundering, was perhaps more well-equipped to deal with the unexpected turn of events than the rest. Influencing in a pandemic Already a well-established online industry – the rise and dominance of sites like PrettyLittleThing, Missguided and Boohoo are cases in point, to name just a few…

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    Freya Bainbridge 0 Comments

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    York Fashion Week: A Week for Community

    January 19, 2021

    Subcultures, Their Communities and Political Change

    January 21, 2021

    Fashion Has Power to Build Bridges and Walls Among People

    January 25, 2021
  • Fashion + Community

    Are Communities Within Fashion Thriving or is it Ruining the Meaning of Community?

    January 13, 2021 /

    Everywhere you look there is a community of fashion whether it’s a fashion brands community, an influencer creating a community or an app, you will never be alone in this industry. This is the beauty of fashion, you can have your own individual style but be apart of something bigger. Most of it you will find online, especially during the weird times of COVID however, Social media has been a life-saver of communication and has kept fashion thriving. Fashion communities can evolve from certain styles, ethical communities and their fashion or following a campaign such as the ‘Black Lives Matters’. Missguided have their own community of Missguided babes, anyone and…

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    hevgraham 0 Comments

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    How #OOTD Has Created a Global Fashion Community

    January 23, 2021

    Sustainable fashion: The community you want to be a part of

    January 18, 2021

    How Fashion Communities Helped During Lockdown

    January 20, 2021
  • Fashion + Technology

    Will COVID-19 spell a change for the future of fashion?

    December 17, 2020 /

    The future of fashion is set to change, with the pandemic the catalyst. The increased need for technological advancements to aid shopping is more present than ever. There is now an inability to leave our homes without concern and risk. Thus, online shopping has become the more responsible and efficient way to buy. The growing trend of using machinery throughout the supply chain from manufacturing to final delivery also reduces the amount of human contact with the products so the risk of spreading the virus decreases. It also aims to quicken the production process. Will the online shopping trend continue post-COVID-19? Only time will tell, yet, it seems prudent to…

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    rebekahbradshaw 0 Comments

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    How Technology Is Improving Sustainability in Fashion

    December 2, 2020

    Technology and Fashion: How Advancements Have Changed the Shopping Experience

    December 12, 2020

    How Can Technology Make Fashion More Sustainable?

    December 7, 2020
  • Fashion + Mental Health

    All Dressed Up and Nowhere to Go: Clothing in the Time of Covid-19

    October 24, 2020 /

    I’ve recently taken up learning Italian. Although, to say I’ve taken up a language seems a little frivolous, as if I could put it down again like another lockdown whim. The word recently, too, is somewhat deceiving. In actuality, I have been learning Italian for more than a year, but the slow process of rewiring your brain for a whole new process of understanding has an uncanny way of making you feel like a permanent beginner. What I have – so far – is a good grasp of the basics. I can translate simple children’s stories and it’s a thrill each and every time I do so at an almost…

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    Freya Bainbridge 0 Comments

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    Fashion and Mental Health: A Menacing Relationship

    October 7, 2020
    Fashion, Influencers and Mental Health

    Fashion Victims

    May 9, 2019

    How Does Fashion Make You Feel?

    October 20, 2020
  • Fashion + Psychology

    How Does Fashion Change the Way We Work?

    August 27, 2020 /

    Global affairs and recurring trends have always influenced fashion in a very noticeable way. One very noticeable trend being the movement towards sustainability and away from fast fashion. Yet we often overlook the everyday impact fashion has on our psychological mindset. How do you feel when you put on your favourite pair of jeans? Does wearing office attire feel the same way? The difference may be small, but the impact on our mindset has determined the business casual dress code for decades. Often without realising, the clothes we put on can impact the way we work psychologically and consequently how we work in the office. Yet recently the offices are…

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    katecunnington 0 Comments

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    How colour psychology affects buying decisions in fashion

    August 20, 2020

    No Dressing Inspiration? Take a look at the fashion trends of the last century

    August 22, 2020

    The future of fashion: How 3D body scanning could impact consumers

    August 6, 2020
  • Fashion + The Global Crisis

    My Lockdown Transformation: Shopaholic to Conscious Consumer

    May 30, 2020 /

    My shopaholic realisation: Forty-three days ago, when all of this madness began, I, like most girls my age, was a self-confessed shopaholic. My daily hobbies consisted of scrolling through online shops for hours at a time and eagerly waiting for those glorious parcels to arrive at my door. So, as you can imagine, when news of lockdown broke out, I was delighted to have all the time in the world to be doing my favourite pastime completely guilt-free. Before long, I had overloading baskets sprawled across different sites ready for me to buy. “But what was I actually buying these clothes for?” I thought to myself. I had ‘going out…

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    lydiaheywood 0 Comments

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    Fashion’s Future: during difficult times and post-pandemic

    May 11, 2020

    Sustainability out the Window? Corona is the new Trend

    May 28, 2020

    Shrinking private space

    May 30, 2020
  • Fashion + The Global Crisis

    Fashion, Suppliers & the Global Crisis

    May 29, 2020 /

    The role of mainstream media during the Covid-19 global pandemic The media is undoubtably an incredible tool which allows news to be presented on a variety of platforms to the entire nation and beyond. Despite its positive implications, the delivery of news through media outlets can often cause negative emotions and provoke panic. This is something that we, as a nation, have experienced throughout the Covid-19 pandemic. There have been criticisms surrounding how Covid-19 news updates have been presented by the media. The focus has heavily been on the negative aspects of the pandemic, without a healthy balance. The positive aspects, such as communities coming together and showing a united…

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    hollymccor 0 Comments

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    The COVID-19 Consequences

    May 26, 2020

    Corona Chaos: Make or Break for the Fashion Industry?

    May 30, 2020

    Coronavirus spreads as face mask owns two identities

    May 2, 2020
  • Fashion + The Global Crisis

    COVID-19: Consumer Behaviour and Sustainable Fashion

    May 28, 2020 /

    On the 23rd of March, Boris Johnson ordered a nationwide lockdown due to the growing rate of coronavirus cases in the UK. This lockdown demanded that for the foreseeable future, any non-essential businesses were to be closed to the public, and any non-essential workers now needed to work from home. While supermarkets have continued to serve the public and are struggling to keep up with panic buying demand, other businesses such as those in the fashion industry are struggling to stay afloat in the new climate. The pandemic has led to an estimated 40% drop in average market capitalization from the beginning of January to the end of March, and…

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    hattiebanfield 0 Comments

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    Fashion’s Future: during difficult times and post-pandemic

    May 11, 2020

    What the Coronavirus really means for fashion

    May 7, 2020

    How the global pandemic will affect the fashion industry

    May 8, 2020
  • Fashion + The Global Crisis

    Sustainability out the Window? Corona is the new Trend

    May 28, 2020 /

    How coronavirus is pushing sustainability to the side Prior to the outbreak of COVID-19 back in January 2020, sustainability was becoming a major talking point among fashion retailers, but now Coronavirus has taken over every aspect of our lives. Consumers were becoming hungry for information from their favourite brands in relation to how garments were being created in the fast paced environment. But has COVID-19 caused consumers to forget about sustainability? Post-pandemic The fashion world prior to the outbreak was ready for a change, with big brands focusing on how they can incorporate more sustainable and environmentally friendly practices into their production and supply chain processes. This has come as…

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    elliecooper1 0 Comments

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    Coronavirus spreads as face mask owns two identities

    May 2, 2020

    Fashion + the Global Crisis

    May 31, 2020

    Coronavirus: are we being told the truth?

    May 1, 2020
  • Fashion + The Global Crisis

    COVID-19: An Opportunity for Change?

    May 27, 2020 /

    How is the global crisis affecting consumer behaviours towards fashion? It seems an increasingly difficult question. Will the drastic changes we have seen in the short-term result in long-term positive change for the fashion industry? The complexity of our buying habits may need more than a month of lockdown to untangle the skein of consumerism. The complexities of aspirational culture: In an article on luxury fashion in China, the Journal of Retailer and Consumer Services looked at the relationship between the culture of aspiration which drives the luxury goods market and the economic reality behind its incessant growth. They look at fashion as a symbol and how this affects what…

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    aliceburns4 0 Comments

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    COVID-19: the impact on the fashion world

    May 6, 2020

    Shrinking private space

    May 30, 2020

    The COVID-19 Consequences

    May 26, 2020
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