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Fashion Has Power to Build Bridges and Walls Among People
Fashion connects and differentiates us The clothing we wear express our personality. Mostly we think about fashion as about something individual. Of course, we tend to follow trends, but at the end of the day, it is our personal style which determines what we have in our closets. However, let’s not forget that fashion is something that more or less we all have in common. Fashion connects and differentiates us. Sometimes it is not as simple as just whether we like what we buy and wear. Our style reflects the society we live in, and it even makes us feel like part of a particular community. Just think about the…
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How #OOTD Has Created a Global Fashion Community
It is with no doubt that the online world has put fashion at its forefront. Along with gaming, beauty and blogs, fashion is one of the most popular categories of content on the internet today. From buying online to admiring online, it is clear that influencer culture and #OOTD have successfully created a fashion community that can be accessed anytime, anywhere. #OOTD – Outfit of the day Instagram was launched on the 6th October 2010, with the app gaining 25,000 users in one day. Since then, it has become one of the most influential apps on the market and has created a world full of influencer culture and brand deals.…
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Subcultures, Their Communities and Political Change
A subculture within fashion is a group of people categorised together based on their appearance and clothing, which is normally at variance to mainstream culture at the time. Because you’re among supporters of a common cause, being a member of a subculture provides a sense of community and belonging. Weather that be a political movement or a protest against conforming to popular culture, subcultures have been a key driver in creating communities in fashion. The Punk subculture The majority of subcultures throughout history have been about creating a sense of identity and community for a group of people, without a political catalyst. Punks, Goths, and Grunge are just some of…
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The New Digital Fashion Communities on Social Media
Community is sharing or having certain attitudes and interests in common. In the fashion industry, the term ‘community’ can mean many things. As a narrative it is always changing. Community is found in the design and making of clothing and in the social aspect of fashion events. In the digital age the term has taken on a new meaning, as social media has facilitated new digital fashion communities. We are more connected now than ever, to each other and to our hobbies and interests. Before apps like Instagram, fashion communities could be found through blogging. Bloggers shared their opinions on fashion with a highly-engaged audience on a singular platform. However,…
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Fashion and Subculture: The Relationship Between Style and Community
Throughout past decades, subcultures have been significant in building communities for the marginalised, raising awareness for social issues, and even promoting political change. The way that we recognise these groups, however, is often a result of the subculture fashion that we associate with them. Whether it be pencil skirts, Dr Martens, or the 80s mohawk – fashion is emblematic of the beliefs and attitudes of these communities. With this in mind, today we will explore three such communities, and the way that fashion was (and continues to be) used to express the beliefs and identities of these subcultures. Expressive fashion in 1960s hippie culture As one of the most famous…
