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Transgender Models: A History in the Making
The fashion industry is changing its ways to create a normal and acceptable perspective when it comes to transgender models. There are many questions to whether it is a marketing strategy due to the ever-changing and progressive views of generation-Z. However, that topic is for another article. Perhaps you’re asking why this is so important? Well, I will give you a little look into the history and appalling treatment of transgender models before the industry woke up. April Ashley – 60’s Model Born George Jamieson, April Ashley joined the navy at 16. The strain of living as the wrong gender proved too much. Ashley was discharged from the navy after…
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An Inclusive Industry & Halima Aden
What do you believe to be the true means of fashion? Is it the inadequate diversity society has portrayed for generations, or like me, believe it to be the representation of all beings to demonstrate an inclusive industry. With this in mind, do I believe the fashion industry truly embodies all beings? No. Undoubtedly we still have a long pursuit. But the consistent, fierce robustness illustrated by so many, will be the drive that serves the true definition of fashion. Which is absolutely what Halima Aden is forcefully accomplishing to create an inclusive industry. Who is Halima Aden? Halima Aden. Female. Muslim. Refugee. History maker. Executor of stereotypes. So what…
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Social Media Influencers Helping to Drive Diversity
Social media influencers Fashion was advertised in magazines such as Vogue and on catwalks. But since 2018 platforms such as Instagram have taken over, with fashion being presented on social media platforms by influencers. Of Instagram’s total audience, 200 million users follow at least one fashion account. In Britain, 45% of these followers claim they follow fashion accounts to gain inspiration. On Instagram #fashion is mentioned 13 million times a month and #ootd (outfit of the day) has featured in 140 million posts up to 2018. Social media has allowed fashion brands to interact and communicate with their customers. Instagram has become the biggest platform for fashion brands to connect…
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Digital Models and the Diversity Dilemma
Technology has undoubtedly reached new lengths in the fashion industry in recent years. As a result, CGI models are becoming the virtual influencers of our society, amassing a huge following on social media platforms. Cameron-James Wilson is the founder of the world’s first all-digital modelling agency ‘The Diigitals’. Yet, he is also the creator of the world’s first digital supermodel ‘Shudu’, who has gained a huge media presence. Shudu’s symmetrically stunning face and flawless dark skin is overwhelmingly beautiful. She featured as a hologram on the red carpet, and also as part of the Balmain campaign with the CGI French Margot and Asian beauty Zhi. The Balmain press release stated…
