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Social Media Has its Own Pandemic
Imagine you are in quarantine, it shouldn’t be hard as you most likely are. Now imagine you are quarantining in one of the most affected parts of the UK. On top of that, add the fact that six other people are quarantined with you, including your parents. OK, good so far? One more thing: your mother is asthematic and diabetic, vulnerable. The picture you should have in your head right now is a perfect illustration of my situation. Yep, I’m homebound in the city of Sunderland with a mother who is too frightened to even walk out into the garden. So, believe me, I, more than anyone, eagerly consume the…
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Fast fashion’s convenience has a cost
If supply and demand are the two pillars of economic theory, is it the consumers or the fast fashion brands who are to blame? By Marek Turner @cinemaeurope With a recent Common Objective report predicting that apparel production is set to increase by 13% by 2021, we have to stop and question if the current consumer drive for sustainable fashion relates only to the method of production and not the volume. Arguably we are in the midst of what could be not just a consumer but an environmental revolution, and yet paradoxically our landfills continue to grow alongside our demand for ethical and sustainable clothing. Clearly something has gone wrong…