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The Religious Utopia in Fashion
Religion in fashion takes up a world of its own, with certain brands staying out of the argument of religion as a whole, to brands making religiously sensitive lines. With designers, making lines based on certain religious groups and beliefs. In today’s society, many people are part of diverse and different religious beliefs sets, influencing the manner in which they dress. Leading designers and brands making lines inclusive of all belief sets, adding to the utopia created by fashion. The Resurrection of Christianity at the Met The Met Gala’s 2018 theme was Heavenly Bodies: Fashion and the Catholic Imagination, deriving inspiration from the impact of the Catholic community and Catholicism…
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Are Fast Fashion Brands Overpowering the Market of Sustainable Fashion?
Sustainable fashion brands are still competing to win over consumers of fast fashion brands. Fast fashion brands are heavily advertised resulting in consumers shopping more with these brands than those that are sustainable. Changes are necessary and consumers are educated and shop with sustainable brands, to protect the future of the environment. Sustainable fashion Sustainable fashion refers to how the clothing will affect the environment – in production, through sales and how it’s then transported and creates waste. There is an increase in demand for sustainable fashion. People are more considerate and educated of the effects their actions have upon the environment. Some are aware of the damaging consequences fast…
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Fast Fashion: Is It Really All That Bad?
Certainly, we all have read or heard something along the lines of how detrimental fast fashion is. We’ve been told about its negative impact on the environment, the horrendous ways garment workers are treated and how it is simply impractical due to its low quality causing people to discard it quickly. For many of us, fast fashion is something that is here today and gone tomorrow. One in three women in the UK consider an item to be old after wearing it twice. Moreover, due to the inexpensive price tag, we find ourselves buying two or more of the same item, or being comfortable with tossing an item away because…
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Fashion and Self Worth: Is It A Money Matter?
The link between fashion and self worth There is a clear link between fashion and psychology, with the clothes that people wear often reflecting them as a person. Many people use clothes to present their personality, beliefs, and feelings to the world and they do this by choosing certain styles and colours that align with these things. Essentially, fashion is much more important than it may seem at first glance as it can provide such a deep insight into each individual. As such, being able to use a medium such as fashion to communicate concepts that are as complex as personality or feelings to others is incredibly useful. This is…
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What the brands we buy our clothes from says about us
The life cycle of clothing is a simple one. We decide to buy a garment, we take it home and then continue to wear it until we decide it’s no longer fit for purpose and then repeat this same cycle over and over. But there are signs of change with certain consumers beginning to understand the impacts on the environment, caused by overwhelming strain from the garment industry. In addition to this, are growing ethical issues some of the worlds largest retailers face. Something has to give As consumers, we are now required to follow a stream of wider consciousness when buying clothing. Whether that be online or in-store. We…
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Trend Forecasting: Method Behind the Madness
What is a Trend Forecaster? Trend forecasters are lifestyle detectives; they spend their time detecting patterns or shifts in consumer attitudes, mind-sets and lifestyle opinions. Trend forecasting requires curiosity and interest in a wide array of subjects ranging from art and design, science and technology, socio-economics, food and travel (just to name a few!). The globally recognised career focuses on upcoming trends, predicting the colours, fabrics, textures, materials, prints, graphics, beauty, accessories, footwear, street style, and other styles that will be presented on the runway and in the stores for the upcoming seasons. Research – Making Sense of the Truth Trend forecasters use a sequence of techniques; gathering cultural and social…
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The ‘one-time-wear’ pandemic: fashion’s dirty secret
Whilst the world is currently aware of one global pandemic, there is another that has gone under the radar. One-time-wear and fast fashion have gone hand in hand to create their own pandemic within the fashion industry. One-time-wear is wearing an item of clothing once before eventually banishing it to a landfill site. But do we truly understand the impact this is having on our planet? Making just one pair of jeans can create as much greenhouse gas a car driving for 80 miles. One t-shirt takes 2,700 litres of water to make, the equivalent of 1,350 days of drinking water for one person. Imagine having this much impact on…
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Does the fashion industry have the power to affect our mood?
Do the clothes we wear reinforce a sense of identity? The fashion industry provides us with a way to express our true identity, ultimately leading to a feeling of empowerment. Consequently, if we are satisfied that our outfit choice adequately reflects our idea of self, then it is likely that we will have increased self-confidence and a positive mindset for the day ahead. Fashion, for many, offers the chance to communicate creativity and uniqueness. Importantly, fashion is not limited to the clothes we wear, but includes how we style our hair, do our makeup and choose to accessorise. Someone who does not know us is often able to get an…
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How can we get rid of the one-time-wear taboo?
We’ve all been there. You’ve got a cute picture you want to post on Insta, but you’re wearing the same outfit as your last post. Really frustrating. So, what do you do? The ‘one-time-wear’ system says you should buy something cheap and new, then take another photo. But how is this sustainable? In short, it’s not. It’s the number one issue in the textiles industry at the moment. We actually threw away £12.5 billion worth of clothes in Britain last year. All because 1 in 6 of us don’t want to be seen wearing the same outfit twice. Where Did This ‘One-Time-Wear’ Taboo Start? We can trace the ‘one-time-wear’ trend…
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Sustainability out the Window? Corona is the new Trend
How coronavirus is pushing sustainability to the side Prior to the outbreak of COVID-19 back in January 2020, sustainability was becoming a major talking point among fashion retailers, but now Coronavirus has taken over every aspect of our lives. Consumers were becoming hungry for information from their favourite brands in relation to how garments were being created in the fast paced environment. But has COVID-19 caused consumers to forget about sustainability? Post-pandemic The fashion world prior to the outbreak was ready for a change, with big brands focusing on how they can incorporate more sustainable and environmentally friendly practices into their production and supply chain processes. This has come as…
