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The Vices and Virtues of Technology and Fashion
Using technology in the modern world is a given. It is regularly debated whether technology is good or bad in everyday life, never mind solely in the fashion industry. From the virtues of advertising and online shopping to the vices of fast fashion and sustainability, it is clear that the debate over technology runs deeper than what meets the eye. Advertising There is no doubt that technology creates access to fashion in a way that has never been seen before. The development of phones and social media has created a way for fashion to be advertised around the world in a device that’s as small as your back pocket. It…
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The Horror Story of the Fashion World
Simply put, we are killing the planet. And one of the big contributors to this is the fashion industry. It is the third biggest pollutant on the planet and it continues to rip through our natural resources on a daily basis. We have the solution right under our noses, yet we still do nothing. We, as consumers, need to become more aware of the impact this industry is having. Our money is single-handedly funding our planet’s demise and the majority of us have no idea how. The life cycle of fashion The life cycle of your typical fashion garment is probably a bit of a mystery to most – other…
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Fashion and Technology: The Rise of on Demand Fashion
Is the advancement of technology positive or negative for the fashion industry? Technology is a prevailing element over the majority of aspects of modern living. The advancement of modern technology over the last few decades has made a significant impact to the lives of millions. It has affected every industry; the majority of the population use it daily and it has changed the way the world operates. The fashion industry has been no exception. It has revolutionised the way we shop and consume products and how we share our experience with others. Smartphones, 3D scanning and easily consumed platforms have all helped the development of the industry. The significance of…
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How Can Technology Make Fashion More Sustainable?
In recent years it has come to light that the fashion industry is responsible for damaging our environment. As a result the fashion industry globally creates 10% of carbon emissions and 20% wastewater. Ultimately we can put this down to our appetite for fast fashion and need to stay on trend. It’s clear that we need to find a way to make fashion more eco-friendly, can technology be the answer? And how can we use it to make fashion sustainable? Well, there are many ways technological advances can make fashion more sustainable, such as developing materials and process that are bio degradable and use less waste. Can we use technological…
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How Technology Is Improving Sustainability in Fashion
In recent years, the need for sustainability in fashion has become apparent. The fashion industry is an energy-exhausting market, it accounts for about ‘10% of global carbon emissions, and nearly 20% of wastewater‘. That’s more than the aviation and shipping industries combined. The fashion industry is now the second biggest polluter in the world. Water pollution caused by toxic dyes and chemicals is harmful for aquatic and human life. Large quantities of fresh water used to produce cotton depletes an already scarce resource. Textile waste contains synthetic fibres such as polyester, which can take up to 200 years to decompose, and the list goes on. Consumers are becoming more aware…
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The Religious Utopia in Fashion
Religion in fashion takes up a world of its own, with certain brands staying out of the argument of religion as a whole, to brands making religiously sensitive lines. With designers, making lines based on certain religious groups and beliefs. In today’s society, many people are part of diverse and different religious beliefs sets, influencing the manner in which they dress. Leading designers and brands making lines inclusive of all belief sets, adding to the utopia created by fashion. The Resurrection of Christianity at the Met The Met Gala’s 2018 theme was Heavenly Bodies: Fashion and the Catholic Imagination, deriving inspiration from the impact of the Catholic community and Catholicism…
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Are Fast Fashion Brands Overpowering the Market of Sustainable Fashion?
Sustainable fashion brands are still competing to win over consumers of fast fashion brands. Fast fashion brands are heavily advertised resulting in consumers shopping more with these brands than those that are sustainable. Changes are necessary and consumers are educated and shop with sustainable brands, to protect the future of the environment. Sustainable fashion Sustainable fashion refers to how the clothing will affect the environment – in production, through sales and how it’s then transported and creates waste. There is an increase in demand for sustainable fashion. People are more considerate and educated of the effects their actions have upon the environment. Some are aware of the damaging consequences fast…
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Fast Fashion: Is It Really All That Bad?
Certainly, we all have read or heard something along the lines of how detrimental fast fashion is. We’ve been told about its negative impact on the environment, the horrendous ways garment workers are treated and how it is simply impractical due to its low quality causing people to discard it quickly. For many of us, fast fashion is something that is here today and gone tomorrow. One in three women in the UK consider an item to be old after wearing it twice. Moreover, due to the inexpensive price tag, we find ourselves buying two or more of the same item, or being comfortable with tossing an item away because…
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Fashion and Self Worth: Is It A Money Matter?
The link between fashion and self worth There is a clear link between fashion and psychology, with the clothes that people wear often reflecting them as a person. Many people use clothes to present their personality, beliefs, and feelings to the world and they do this by choosing certain styles and colours that align with these things. Essentially, fashion is much more important than it may seem at first glance as it can provide such a deep insight into each individual. As such, being able to use a medium such as fashion to communicate concepts that are as complex as personality or feelings to others is incredibly useful. This is…
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What the brands we buy our clothes from says about us
The life cycle of clothing is a simple one. We decide to buy a garment, we take it home and then continue to wear it until we decide it’s no longer fit for purpose and then repeat this same cycle over and over. But there are signs of change with certain consumers beginning to understand the impacts on the environment, caused by overwhelming strain from the garment industry. In addition to this, are growing ethical issues some of the worlds largest retailers face. Something has to give As consumers, we are now required to follow a stream of wider consciousness when buying clothing. Whether that be online or in-store. We…
