The psychological minutiae of how we shop is fascinating. The whole world of advertising pulls on our insecurities and battles with our want to express ourselves through fashion. Deciding what to wear, and why, has always been complex. Throughout history, clothing has been not only a practical thing but also a way of showing social class, sexuality and personality. With the rise of fast fashion through globalization, our choices of what to wear seem endless. But a new factor is starting to be taken into account, and that’s the ethics of the clothes you’re buying. Fashion to some people is not an art, or an expression but just a convenience.…
Fast Fashion brands are bringing out conscious collections, putting recycling bins in stores and making an effort to be more transparent about where their products are made. Are these genuine efforts to be more sustainable or are they just greenwashing?