• influencer marketing and sustainable fashion
    Fashion + Influencers

    Slow Fashion, Slow Progress

    ‘Haul Culture’, paid promotions and needless merchandising are contributing to global patterns of overconsumption. The rise of the ‘influencer’ as an opinion leader is a phenomenon that doesn’t seem to be dissipating any time soon. Research now shows that one-in-five British children now aspire to a career as a ‘social media personality’. As the ways in which we consume and share marketing material have evolved, so too have the opinions we trust and the actions we replicate. For some, this means adhering to the lifestyle choices of an influencer you admire, even if their actions place highly unsustainable choices in a positive light. The growth of Youtube-centric trends such as…