• haul culture responsible for fast fashion overconsumption
    Fashion + Influencers

    How Instagram has changed the face of fashion

    It is no secret that social media influencers produce heavenly posts where the colours of their clothes pop against idyllic clean backgrounds. They modify their image to maximise engagement and ultimately sell the content highlighted within. This article considers whether Influencers are to blame for the meteoric rise in fast fashion, or are we – the consumers – the ones at fault? From sewing machine to screen In the 1950’s only people of means could buy “ready made” clothes. It was the norm for many to spend hours designing, planning and making their own garments. The high street was their Instagram and the sewing machine their screen. My mum enjoyed…