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Fast fashion’s convenience has a cost
If supply and demand are the two pillars of economic theory, is it the consumers or the fast fashion brands who are to blame? By Marek Turner @cinemaeurope With a recent Common Objective report predicting that apparel production is set to increase by 13% by 2021, we have to stop and question if the current consumer drive for sustainable fashion relates only to the method of production and not the volume. Arguably we are in the midst of what could be not just a consumer but an environmental revolution, and yet paradoxically our landfills continue to grow alongside our demand for ethical and sustainable clothing. Clearly something has gone wrong…
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The psychology behind our fast fashion addiction
At this time of year our fast fashion addiction is more apparent than ever; we’re caught up in the craziness of Christmas and our consumption hits an all-time high. In this article, Emma Cartmel of Fashion Psychology explores how the fast fashion model is fuelling our consumption and how it can impact our mental health. Many of us know Carrie Bradshaw’s iconic shoe collection, but while her obsession with shoes is often described in a comedic, self-deprecating way, shopping addiction is unfortunately a serious psychological condition. Research has indicated that shopping addiction is estimated to be effecting 5-7% of the adult population in developed countries (Maraz, Griffiths, & Demetrovics, 2015;…
