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Is the rise of e-commerce destroying the high street?
Without technology and the e-commerce market, we wouldn’t have access to the everchanging fashion trends society goes through. By the click of a button, we can instantly see what the world is wearing, and change our styles accordingly. Yet, is the rise of technological fashion having a detrimental effect on the high street? It goes without saying that 2020 has challenged retail, with online flash sales becoming increasingly more frequent for stores to get rid of their stock. Many people (including me) crave retail therapy, and with the closing of clothing stores, customer service is non-existent. The rise of technology has opened many doors for the future of fashion, and…
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Fashion and Technology: The Rise of on Demand Fashion
Is the advancement of technology positive or negative for the fashion industry? Technology is a prevailing element over the majority of aspects of modern living. The advancement of modern technology over the last few decades has made a significant impact to the lives of millions. It has affected every industry; the majority of the population use it daily and it has changed the way the world operates. The fashion industry has been no exception. It has revolutionised the way we shop and consume products and how we share our experience with others. Smartphones, 3D scanning and easily consumed platforms have all helped the development of the industry. The significance of…
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COVID-19: Consumer Behaviour and Sustainable Fashion
On the 23rd of March, Boris Johnson ordered a nationwide lockdown due to the growing rate of coronavirus cases in the UK. This lockdown demanded that for the foreseeable future, any non-essential businesses were to be closed to the public, and any non-essential workers now needed to work from home. While supermarkets have continued to serve the public and are struggling to keep up with panic buying demand, other businesses such as those in the fashion industry are struggling to stay afloat in the new climate. The pandemic has led to an estimated 40% drop in average market capitalization from the beginning of January to the end of March, and…
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COVID-19: An Opportunity for Change?
How is the global crisis affecting consumer behaviours towards fashion? It seems an increasingly difficult question. Will the drastic changes we have seen in the short-term result in long-term positive change for the fashion industry? The complexity of our buying habits may need more than a month of lockdown to untangle the skein of consumerism. The complexities of aspirational culture: In an article on luxury fashion in China, the Journal of Retailer and Consumer Services looked at the relationship between the culture of aspiration which drives the luxury goods market and the economic reality behind its incessant growth. They look at fashion as a symbol and how this affects what…
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What the Coronavirus really means for fashion
What our media and fashion industry are (and are not) telling us about the Coronavirus. For the past few weeks ‘coronavirus’ has dominated our media’s headlines. Every second, minute and hour, a new piece of information or advice is put out into the world. We know everything there is to know on the coronavirus (thanks to the media, we are all now experts). But, how much of what we are being told is true? Has this information really been amplified enough? Where it all began What started off being a virus from a far away place, has became a global pandemic. Starting in China, it travelled across the globe, which…
