Mindless Mag

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    • Fashion + Age
    • Fashion + Community
    • Fashion + Technology
    • Fashion + Disability
    • Fashion + Mental Health
    • Fashion + Diversity
    • Fashion + Psychology
    • Fashion + Sustainability
    • Fashion + Body Image
    • Fashion + The Global Crisis
    • Fashion + Feminism
    • Fashion + Sexuality
    • Fashion + Influencers
    • Fashion + Veganism
    • Fashion + Climate Change
    • Fashion + Consumerism
  • Our Campaigns
    • Fashion + Age
    • Fashion + Community
    • Fashion + Technology
    • Fashion + Disability
    • Fashion + Mental Health
    • Fashion + Diversity
    • Fashion + Psychology
    • Fashion + Sustainability
    • Fashion + Body Image
    • Fashion + The Global Crisis
    • Fashion + Feminism
    • Fashion + Sexuality
    • Fashion + Influencers
    • Fashion + Veganism
    • Fashion + Climate Change
    • Fashion + Consumerism

About Us

Mindless Mag is a storytelling space for FASHION + Stuff That Matters.

Each month we explore the relationship between fashion and important social issues such as mental health, climate change, body image and sustainability.

 

  • Fashion + Psychology

    The ‘one-time-wear’ pandemic: fashion’s dirty secret

    August 18, 2020 /

    Whilst the world is currently aware of one global pandemic, there is another that has gone under the radar. One-time-wear and fast fashion have gone hand in hand to create their own pandemic within the fashion industry. One-time-wear is wearing an item of clothing once before eventually banishing it to a landfill site. But do we truly understand the impact this is having on our planet? Making just one pair of jeans can create as much greenhouse gas a car driving for 80 miles. One t-shirt takes 2,700 litres of water to make, the equivalent of 1,350 days of drinking water for one person. Imagine having this much impact on…

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    kieranpriest 0 Comments

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    No Dressing Inspiration? Take a look at the fashion trends of the last century

    August 22, 2020

    What the brands we buy our clothes from says about us

    August 26, 2020

    What do the colours we wear say about us?

    August 11, 2020
  • Fashion + Psychology

    The Relationship Between Fashion & Psychology

    August 13, 2020 /

    It is rare that we stop to think about the effects of psychology when it comes to what we wear. Often, as consumers, we make purchases that impact to satisfy our psychological needs and desires. Maslow outlined this motivation behind buying behaviour in this theory of hierarchical needs. There are many psychological influences involved in consumer purchasing decisions. Most of these, we tend not to be aware of. What is colour psychology? Little research has been conducted into colour psychology and the effects that it has. Ultimately, it is the study of how colours affect human perceptions and behaviours. Despite a lack of research, colour psychology has become a key…

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    What do the colours we wear say about us?

    August 11, 2020

    Habits: Combating Our Collective Habit of ‘One-Time-Wear’

    August 28, 2020

    Trend forecasting: methods behind the madness

    August 6, 2020
  • Fashion + The Global Crisis

    My Lockdown Transformation: Shopaholic to Conscious Consumer

    May 30, 2020 /

    My shopaholic realisation: Forty-three days ago, when all of this madness began, I, like most girls my age, was a self-confessed shopaholic. My daily hobbies consisted of scrolling through online shops for hours at a time and eagerly waiting for those glorious parcels to arrive at my door. So, as you can imagine, when news of lockdown broke out, I was delighted to have all the time in the world to be doing my favourite pastime completely guilt-free. Before long, I had overloading baskets sprawled across different sites ready for me to buy. “But what was I actually buying these clothes for?” I thought to myself. I had ‘going out…

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    The biggest trend of S/S20

    May 13, 2020

    Corona Chaos: Make or Break for the Fashion Industry?

    May 30, 2020

    Shrinking private space

    May 30, 2020
  • Fashion + The Global Crisis

    Fashion, Suppliers & the Global Crisis

    May 29, 2020 /

    The role of mainstream media during the Covid-19 global pandemic The media is undoubtably an incredible tool which allows news to be presented on a variety of platforms to the entire nation and beyond. Despite its positive implications, the delivery of news through media outlets can often cause negative emotions and provoke panic. This is something that we, as a nation, have experienced throughout the Covid-19 pandemic. There have been criticisms surrounding how Covid-19 news updates have been presented by the media. The focus has heavily been on the negative aspects of the pandemic, without a healthy balance. The positive aspects, such as communities coming together and showing a united…

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    Our relationship with fashion: before, during, and after a pandemic

    May 14, 2020

    Fashion and the global crisis -what happens now?

    May 15, 2020

    Sustainability out the Window? Corona is the new Trend

    May 28, 2020
  • Fashion + The Global Crisis

    COVID-19: Consumer Behaviour and Sustainable Fashion

    May 28, 2020 /

    On the 23rd of March, Boris Johnson ordered a nationwide lockdown due to the growing rate of coronavirus cases in the UK. This lockdown demanded that for the foreseeable future, any non-essential businesses were to be closed to the public, and any non-essential workers now needed to work from home. While supermarkets have continued to serve the public and are struggling to keep up with panic buying demand, other businesses such as those in the fashion industry are struggling to stay afloat in the new climate. The pandemic has led to an estimated 40% drop in average market capitalization from the beginning of January to the end of March, and…

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    Shrinking private space

    May 30, 2020

    Unprecedented: global crisis, fear and fashion

    May 5, 2020

    COVID-19: An Opportunity for Change?

    May 27, 2020
  • Fashion + The Global Crisis

    Sustainability out the Window? Corona is the new Trend

    May 28, 2020 /

    How coronavirus is pushing sustainability to the side Prior to the outbreak of COVID-19 back in January 2020, sustainability was becoming a major talking point among fashion retailers, but now Coronavirus has taken over every aspect of our lives. Consumers were becoming hungry for information from their favourite brands in relation to how garments were being created in the fast paced environment. But has COVID-19 caused consumers to forget about sustainability? Post-pandemic The fashion world prior to the outbreak was ready for a change, with big brands focusing on how they can incorporate more sustainable and environmentally friendly practices into their production and supply chain processes. This has come as…

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    Fashion’s future: during difficult times and post-pandemic

    May 11, 2020

    The biggest trend of S/S20

    May 13, 2020

    Coronavirus: are we being told the truth?

    May 1, 2020
  • Fashion + The Global Crisis

    The COVID-19 Consequences

    May 26, 2020 /

    On December 21st 2019, the first case of an unknown pneumonia surfaced in China. In such a crucial date in the calendar, nobody would have suspected the impact to be encountered 5 months on. The world as we know it has come to a standstill for one disease, COVID-19. Nation to nation, critical measures are put in place to reduce the spread of the disease. Limiting social contact, furloughing millions of employees and the closure of businesses worldwide has led to the current state; lockdown. When will it all end? The answer everybody wants to know, but no one does know. Frustration is on the minds of the world’s population,…

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    Coronavirus: affecting us and our fashion industry

    May 9, 2020

    The global impact of COVID-19 on the fashion industry

    May 12, 2020

    Unprecedented: global crisis, fear and fashion

    May 5, 2020
  • Fashion + The Global Crisis

    Social Media Has its Own Pandemic

    May 25, 2020 /

    Imagine you are in quarantine, it shouldn’t be hard as you most likely are. Now imagine you are quarantining in one of the most affected parts of the UK. On top of that, add the fact that six other people are quarantined with you, including your parents. OK, good so far? One more thing: your mother is asthematic and diabetic, vulnerable. The picture you should have in your head right now is a perfect illustration of my situation. Yep, I’m homebound in the city of Sunderland with a mother who is too frightened to even walk out into the garden. So, believe me, I, more than anyone, eagerly consume the…

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    The global impact of COVID-19 on the fashion industry

    May 12, 2020

    Covid-19: the Impact on Garment Workers

    May 27, 2020

    Coronavirus: affecting us and our fashion industry

    May 9, 2020
  • Fashion + The Global Crisis

    How the global pandemic will affect the fashion industry

    May 8, 2020 /

    The global pandemic of COVID-19 has brought the world to a standstill, with numerous countries in lockdown to slow the spread of the disease. While it is difficult to escape the news and panic surrounding this, businesses like the fashion industry can provide some escapism from the new reality. However, this current situation highlights how insignificant the latest trends can be. This is having a huge effect on the industry as people are turning to news articles rather than fashion blogs. Many companies have been forced to close for safety reasons and economic loss.  With everyone staying indoors as advised by the government, retail therapy is out of the question…

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    mindlessmag2020 0 Comments

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    Fashion + the Global Crisis

    May 31, 2020

    Mainstream Media: the Global Crisis and Fashion

    May 25, 2020

    Shrinking private space

    May 30, 2020
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