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Who wants to be a fashion influencer?
According to a recent survey by Morning Consult the US, being an influencer is an appealing career to 86% of people between the age of 13 to 38. In this article, India Metson takes a closer look at what today’s hottest dream job really looks like…. Fashion Influencers Fashion influencers. Those people we don’t actually know but through Instagram we somehow pretty much know their life story. The daily pictures we are obsessed with that always manage to spark a little jealousy as we think, “Why is that not my life?”. But when you look to the future, how secure are these dream jobs? How many more influencers are going…
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Sustainable fashion is not just a hashtag
We are exposed to around 4,000 marketing messages daily both on and offline. We see sales, discount codes, swipe up features and influencer look-books with descriptions that include “must have to complete your wardrobe or impress on that special occasion”. Psychologically, this fills us with guilt and disappointment about what’s currently in our wardrobes. It makes us feel that getting our hands-on new garments would satisfy this problem. A sense of urgency is created and we purchase things without thinking about whether or not we truly need or want them. The Power of Influencer Marketing According to a Mintel report, 45% of respondents aged 16+ have purchased an item due…
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From Corporate to Conscious: Saying Goodbye to my Fast Fashion Addiction
Fast Fashion is like speed dating for fabrics; we’re falling in and out of love with our clothes so quickly that many are lustless after one date. It's an industry worth $3 trillion churning out 80 billion garments per year and going from concept to checkout in a week. We weren't born into Fast Fashion, so how did we let it take over?
