Mindless Mag

  • Our Campaigns
    • Fashion + Age
    • Fashion + Community
    • Fashion + Technology
    • Fashion + Disability
    • Fashion + Mental Health
    • Fashion + Diversity
    • Fashion + Psychology
    • Fashion + Sustainability
    • Fashion + Body Image
    • Fashion + The Global Crisis
    • Fashion + Feminism
    • Fashion + Sexuality
    • Fashion + Influencers
    • Fashion + Veganism
    • Fashion + Climate Change
    • Fashion + Consumerism
  • Our Campaigns
    • Fashion + Age
    • Fashion + Community
    • Fashion + Technology
    • Fashion + Disability
    • Fashion + Mental Health
    • Fashion + Diversity
    • Fashion + Psychology
    • Fashion + Sustainability
    • Fashion + Body Image
    • Fashion + The Global Crisis
    • Fashion + Feminism
    • Fashion + Sexuality
    • Fashion + Influencers
    • Fashion + Veganism
    • Fashion + Climate Change
    • Fashion + Consumerism

About Us

Mindless Mag is a storytelling space for FASHION + Stuff That Matters.

Each month we explore the relationship between fashion and important social issues such as mental health, climate change, body image and sustainability.

 

  • Fashion + Age

    The Forbidden Beauty of Age in Fashion

    February 3, 2021 /

    Everybody ages, that’s a given. Yet the image of age is very rarely represented in the fashion world and is sometimes frowned upon. OK, you’re right, there are symbols of older beauty in popular culture, with people like Idris Elba and George Clooney winning the title of Sexiest Man Alive in their older years. But although they may have had a grey hair here and there, they hadn’t even reached 50 when the earned the title. The absence of age in beauty standards In the age of representing diversity, the fashion industry is performing poorly. Most brands that we see and consume have standard for their models. Their models are…

    read more
    hlgarton99 0 Comments

    You May Also Like

    Why the Anti-Aging Industry is Damaging to Society

    February 18, 2021

    Does the Fashion Industry Have an Ageism Problem?

    February 1, 2021

    Challenging the Conventional Image of Elderly Women

    February 10, 2021
  • Fashion + Diversity

    #Instascam: Influencer marketing and diversity

    September 14, 2020 /

    There is not one standard definition of beauty or one perfect size. Ashley Graham In the fashion industry, lack of diversity has always been a concerning topic. However, in the current digital age of social media, this issue is more apparent than ever. We are constantly exposed to outfit posts that all look very alike, which is often fuelled by something called ‘influencer marketing’. According to Forbes, “an influencer is someone who helps other people buy from you”. #TheConsumerDemandForChange Over the last few years, Instagram has really taken off. Research has shown that there are now at least 1 billion users of the platform each month. Although this is a…

    read more
    esmaemccreath 0 Comments

    You May Also Like

    No Secret that Victoria’s Secret Was Desperate for a Change

    September 25, 2020

    Diversity on Catwalks: A Remedy for Toxic Beauty Standards

    September 22, 2020

    Diversity in fashion: brands leading the way

    September 4, 2020
  • Fashion + Psychology

    Debunking the ‘Summer Body’ myth

    August 25, 2020 /

    If you’ve been keeping up with anything happening in the world right now, I won’t be the first person to tell you that summer 2020 is no more. Forget your plans, summer is officially canceled. But with summer existing purely inside and at a socially acceptable distance, it has got me wondering. What would various marketing groups be preparing for their advertisement campaigns in a bid to sell you their idealised image of what a woman should look like? The Summer Body So, what exactly is the ‘Summer Body’? Major corporations advertise the ‘Summer Body’, usually a thin woman, with a flat stomach and toned abs. This idealised version of…

    read more
    Esther Roberts 0 Comments

    You May Also Like

    Fast fashion who is to blame - brands or consumers?

    Does the fashion industry have the power to affect our mood?

    August 17, 2020

    Trend forecasting: methods behind the madness

    August 6, 2020

    How colour psychology affects buying decisions in fashion

    August 20, 2020
  • Fashion + Psychology

    Why have we adapted to the ‘wear it once’ culture when it comes to our wardrobe?

    August 24, 2020 /

    As the world starts to go back to ‘normal’ after the global pandemic, we are able to get dressed up and head to the bars and restaurants. But let’s be honest, alongside celebrating the end of lockdown and finally celebrating the events we have missed such as birthdays and weddings it seems like a perfect excuse for splashing the cash on various new outfits. Wanting something new isn’t a bad thing but do we ever consider how many wears we’ll get out of it? Many of us have an irrational fear of wearing the same thing twice but where does it come from? Surprise surprise, social media plays a huge…

    read more
    bethanystephenson1 0 Comments

    You May Also Like

    The future of fashion: How 3D body scanning could impact consumers

    August 6, 2020

    Stop hoarding: how to be closet conscious

    August 8, 2020

    I Don’t Care for One-Time-Wear: 3 Ways to Kick the Habit

    August 25, 2020
  • Fashion + Body Image

    How do we define the perfect body?

    June 20, 2020 /

    As we all know, Victoria’s Secret is a women’s brand famous for its sexy beauty products and perfect body models. However, it seems this brand breaks its own ‘rule’ this time. In October 2019, Victoria’s Secret hired its first size-14 model – Ali Tate-Cutler. Cutler posted photos of herself modelling the Bluebella lingerie and announced she has made history as the brand’s first size-14 model on her Instagram. In that picture, Cutler’s hair falls softly on her chest and confidence is brilliantly shone in her eyes. With her flawless skin and lace jumpsuit, clearly, she is following the footsteps of the convention for Victoria’s Secret. Her body, however, does not…

    read more
    chengxiye 0 Comments

    You May Also Like

    Fashion & Body Image

    June 13, 2020

    These 5 Body Positive Role Models are Shaking up the Fashion Industry…

    June 23, 2020

    Body Neutrality: the Freeing Mindset?

    June 26, 2020
  • Fashion + Body Image

    The impact makeup may be having on our self-image

    June 18, 2020 /

    Worth over a staggering $500m, the beauty industry is taking the world by storm. With makeup tutorials stacking up billions of views on YouTube every year, it’s no surprise that the industry continues to soar. But is the beauty industry, in particular makeup, changing our concept of beauty? With filtered images of flawless skin and sculptured advertised everywhere we go, it’s understandable why someone without the “perfect” skin and chiselled cheekbones may not feel beautiful. As a young woman who has grown up surrounded by the phenomenon of makeup, I have experienced both the positive and negative. In this article, I will discuss my own journey with makeup and how…

    read more
    lydiaheywood 0 Comments

    You May Also Like

    Underrepresented: diversity in fashion

    June 15, 2020

    Will Our Lives Ever Be Not Filtered?

    June 25, 2020

    How do we define the perfect body?

    June 20, 2020
  • Mindless Mag
    • Our Campaigns

Follow Us

  • LinkedIn

Mindless Mag

Fashion + Stuff That Matters

Ashe Theme by WP Royal.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT