Worth over a staggering $500m, the beauty industry is taking the world by storm. With makeup tutorials stacking up billions of views on YouTube every year, it’s no surprise that the industry continues to soar. But is the beauty industry, in particular makeup, changing our concept of beauty? With filtered images of flawless skin and sculptured advertised everywhere we go, it’s understandable why someone without the “perfect” skin and chiselled cheekbones may not feel beautiful. As a young woman who has grown up surrounded by the phenomenon of makeup, I have experienced both the positive and negative. In this article, I will discuss my own journey with makeup and how…