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The Long and Winding Road: Fashion Brands’ Journey to Diversity
The fashion industry has changed in many ways during the last few decades. Although the evolvement of fast fashion has resulted in a variety of complexities, some positive developments have occurred as well. Slowly, the fashion product offer has begun to diversify and serve more than one or two body types. More recently, the marketing of fashion has allowed a more diverse range of models to be seen by consumers. Narrow size ranges Many fashion brands from high street to luxury have had a narrow clothing size offer in the past. Those size ranges have not reflected the needs of many fashion consumers. By choosing to offer clothes in sizes…
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How Body Image Shapes Our Self-Worth
In March 2019, the Mental Health Foundation together with YouGov asked 4,505 UK adults and 1,118 GB teenagers how they felt about their bodies and the impact that had on their mental health. It was discovered that 68% of the teenagers surveyed felt shame towards their bodies, and over a third of the adults had previously felt anxious or depressed because of their body perception. The main contributor to these alarming statistics is modern-day media. The media platform consistently pushes the idea of a standardised perfect and desirable body and shuns or ridicules those who fail to meet this. The skinny standard While the stick-thin, Kate Moss models of the…
