• Shudu Gram the world's first digital supermodel
    Fashion + Influencers

    Shudu Gram, The World’s First Digital Model

    Sorry to the Hadid’s and Jenner’s of the world but the modeling world is quickly changing and it’s of the digital kind. Shudu Gram has been named the world’s first “Digital Supermodel.” Now, when you think of a Digital Supermodel, I’m sure, instantly, your mind wanders off to the movie “Smart House”… or maybe that’s just my head? Shudu is the creation of British fashion photographer, Cameron James-Wilson. He had inspirations of modeling Shudu after Lupita, Duckie Thot, and Nykhor, thus earning her the nickname “South African Princess.” A Digital Influencer Shudu is represented by the world’s first digital agency called “Diigitals” and has gained over 195,000 followers on Instagram…

  • the clement twins
    Fashion + Influencers

    The Clement Twins: Nine year old Instagram Influencers

    Can you remember what it was like to be nine? If I recall correctly my days were filled with watching CBBC whilst trying to dodge doing my homework. What about you? Were you an influencer who was signed to several modelling agencies as well as collaborating with loads of major companies? Nope? Don’t worry me neither. I was too busy catching up with Tracy Beaker and learning my spellings. But whilst most of us can’t even say we are successful influencers as an adult, let alone at the age of 9, this is not the case for the Clements Twins, who have soared to stardom over the last couple of…

  • haul culture responsible for fast fashion overconsumption
    Fashion + Influencers

    How Instagram has changed the face of fashion

    It is no secret that social media influencers produce heavenly posts where the colours of their clothes pop against idyllic clean backgrounds. They modify their image to maximise engagement and ultimately sell the content highlighted within. This article considers whether Influencers are to blame for the meteoric rise in fast fashion, or are we – the consumers – the ones at fault? From sewing machine to screen In the 1950’s only people of means could buy “ready made” clothes. It was the norm for many to spend hours designing, planning and making their own garments. The high street was their Instagram and the sewing machine their screen. My mum enjoyed…

  • influencer marketing and sustainable fashion
    Fashion + Influencers

    Slow Fashion, Slow Progress

    ‘Haul Culture’, paid promotions and needless merchandising are contributing to global patterns of overconsumption. The rise of the ‘influencer’ as an opinion leader is a phenomenon that doesn’t seem to be dissipating any time soon. Research now shows that one-in-five British children now aspire to a career as a ‘social media personality’. As the ways in which we consume and share marketing material have evolved, so too have the opinions we trust and the actions we replicate. For some, this means adhering to the lifestyle choices of an influencer you admire, even if their actions place highly unsustainable choices in a positive light. The growth of Youtube-centric trends such as…

  • are Pretty Little Thing's fashion influencers a bad influence?
    Fashion + Influencers

    Are fashion influencers a bad influence?

    Fast fashion brands such as Pretty Little Thing create fashion influencer collections to rid themselves of surplus stocks. But is it right for influencers to label these clothes as their own and should brands increase their prices dramatically just because Molly Mae is written on the tag? Pretty Little Thing recently released collections with A-list influencers such as Love Island star Molly Mae and the girl band Little Mix. There has, however, has been talk about whether they were any part of the actual design process at all. According to some Pretty Little Thing customers on Twitter, they’ve previously purchased these same clothing items years ago which are now being…

  • reality tv fashion influencers
    Fashion + Influencers

    Fashion Influencers: Money Over Morals?

    Love Island, I’m a Celebrity and other reality TV shows are pairing up with fashion brands to turn contestants into influencers. These people become stylish social media superstars overnight, but are they choosing money over morals? Let me set the scene… it’s summer, its 9pm and you’re settling yourself down for the next instalment of that hit match making show. Yep, its Love Island. Whilst the show is predominantly about finding love, it’s millions of viewers make it a MEGA marketing opportunity for fast fashion brands. Love Island’s official partner I Saw it First experienced their month on month sales soar by 67%  due to their collaboration with the show. …