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Instagram and the New Age of Fashion
Fashion is a way to express ourselves. We can show the world who we are through our clothing and attract similar people into our lives. This cultivates a sense of belonging through our inspirations. Instagram is helping usher in a new age of fashion, asking the industry to become more sustainable. As a late teen, I was very into finding my style. I loved incorporating unique pieces into my wardrobe and the charity shops in my town were ransacked every time I went in. Spoiler alert: I’m still ‘finding my style’ as my idea of style develops. Instagram and the new age of fashion One thing that has helped me…
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The Horror Story of the Fashion World
Simply put, we are killing the planet. And one of the big contributors to this is the fashion industry. It is the third biggest pollutant on the planet and it continues to rip through our natural resources on a daily basis. We have the solution right under our noses, yet we still do nothing. We, as consumers, need to become more aware of the impact this industry is having. Our money is single-handedly funding our planet’s demise and the majority of us have no idea how. The life cycle of fashion The life cycle of your typical fashion garment is probably a bit of a mystery to most – other…
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How Can Technology Make Fashion More Sustainable?
In recent years it has come to light that the fashion industry is responsible for damaging our environment. As a result the fashion industry globally creates 10% of carbon emissions and 20% wastewater. Ultimately we can put this down to our appetite for fast fashion and need to stay on trend. It’s clear that we need to find a way to make fashion more eco-friendly, can technology be the answer? And how can we use it to make fashion sustainable? Well, there are many ways technological advances can make fashion more sustainable, such as developing materials and process that are bio degradable and use less waste. Can we use technological…
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Sustainability in Fashion and Technology
In a world that’s constantly changing, we are trying to adapt to the times. The fashion industry has had to morph to fit current consumer needs. Technology is coexisting alongside it. There is a need for sustainability in fashion and technology, and both have combined as consumer needs shift. Learning something new One of the ways technology is helping consumers, and consequently the fashion industry, is by teaching us about sustainability. We are open to an incredible plethora of information about the challenges the fashion industry is posing for the planet. The main one is the production and consumption of fast fashion. I wouldn’t know what fast fashion was if…
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How Technology Is Improving Sustainability in Fashion
In recent years, the need for sustainability in fashion has become apparent. The fashion industry is an energy-exhausting market, it accounts for about ‘10% of global carbon emissions, and nearly 20% of wastewater‘. That’s more than the aviation and shipping industries combined. The fashion industry is now the second biggest polluter in the world. Water pollution caused by toxic dyes and chemicals is harmful for aquatic and human life. Large quantities of fresh water used to produce cotton depletes an already scarce resource. Textile waste contains synthetic fibres such as polyester, which can take up to 200 years to decompose, and the list goes on. Consumers are becoming more aware…
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Technology and Fashion: Putting Sustainability in Style
Beginning a new year offers us the chance to reflect on the past, and inevitably raises questions about what the future will hold. So, as we make our way into 2021, it is important to look at the crucial changes that are needed in the world of fashion. It’s no secret that, as one of the leading polluters on the planet and being responsible for 10% of global carbon emissions, serious changes are needed to make the fashion industry more sustainable. So, from vegan leather to 3D body scanning, here’s a look at three ways that technology and fashion can generate a greener future for the industry. Changing the fabric…
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The Mental Well-being of Fashion Creatives
Fashion has long prided itself on being a creative and innovative art form. Yet, in the past few decades these two foundations have started to evaporate. It has transitioned into a hyperactive industry. Not only has this impacted consumer mental health, but it has also caused detriment to those working within. Its fast-paced and relentless nature tends to stifle the originality and inventiveness of its creatives, negatively impacting upon their mental well-being. The work culture of these brands is intense. The industry expects employees to eat, sleep, and breath all of its facets. From weekend exhibitions to monthly international supplier meetings, there appears to be a large overlap between personal…
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Are Fast Fashion Brands Overpowering the Market of Sustainable Fashion?
Sustainable fashion brands are still competing to win over consumers of fast fashion brands. Fast fashion brands are heavily advertised resulting in consumers shopping more with these brands than those that are sustainable. Changes are necessary and consumers are educated and shop with sustainable brands, to protect the future of the environment. Sustainable fashion Sustainable fashion refers to how the clothing will affect the environment – in production, through sales and how it’s then transported and creates waste. There is an increase in demand for sustainable fashion. People are more considerate and educated of the effects their actions have upon the environment. Some are aware of the damaging consequences fast…
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Diversity in fashion: brands leading the way
Diversity is one of the biggest issues facing the fashion and beauty industries today. The number of underrepresented groups is vast with size, age, ethnicity and sexuality fighting its way to be seen and heard. However, in recent years, these industries have taken steps towards being more inclusive. Driven by social media, the world of beauty and fashion has moved to welcome and represent customers along the spectrum of skin shades, gender identities and body types. Undoubtedly, diversity, and inclusion have become powerful movements and a priority for companies looking to succeed. Paving the way for diversity Fenty Beauty is just one example of a beauty brand paving the way…
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The Diversity of Fashion Industry Today
In the contemporary context, the diversity of the fashion industry could be cited as a challenge and worth a think-through. When talking about this topic, instead of a brand-new design style, the first thing that comes to my mind is a sustainable tendency of fashionable concepts. Recently, more and more designers start to reconsider the value of the fashion industry. The fashion industry is no longer a product line of ‘hot cake’. It becomes a reflection of social issues to some extent. In this sense, the diversity of the fashion industry tends to focus on fashion sustainability. What is ‘Next in Fashion‘? In January 2020, Next In Fashion, a fashion…
