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Social Media Has its Own Pandemic
Imagine you are in quarantine, it shouldn’t be hard as you most likely are. Now imagine you are quarantining in one of the most affected parts of the UK. On top of that, add the fact that six other people are quarantined with you, including your parents. OK, good so far? One more thing: your mother is asthematic and diabetic, vulnerable. The picture you should have in your head right now is a perfect illustration of my situation. Yep, I’m homebound in the city of Sunderland with a mother who is too frightened to even walk out into the garden. So, believe me, I, more than anyone, eagerly consume the…
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Mainstream Media: the Global Crisis and Fashion
It has been two months since Covid-19 became classed as a pandemic by the World Health Organisation. Since then, nearly everything in mainstream media has had the common thread of being associated with the global crisis; and if I am to be truly honest, most of the information has been negative. However, how can it not be? The world is currently facing a situation that can be compared to the Spanish Flu, which happened a century ago. We still are unsure of how it happened, as well as how long we’re going to be living this “new normal” that we’ve had to adopt. For over a month, we have been…
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Fashion’s future: during difficult times and post-pandemic
There is very little break from the complete coverage of coronavirus across the news currently. A lot of fear for public health is still hanging (and quite rightly so) but a lot of perspective is starting to come to light. People are looking more at their values and what matters to them. With people staying home to help keep the population safe, this is of course having an impact on the local and global fashion industry. Of course, the news closer to home for many of us in the UK will be the concern around fashion retail workers and job uncertainty (regardless of the 80% government initiative). However, as usual,…
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What the Coronavirus really means for fashion
What our media and fashion industry are (and are not) telling us about the Coronavirus. For the past few weeks ‘coronavirus’ has dominated our media’s headlines. Every second, minute and hour, a new piece of information or advice is put out into the world. We know everything there is to know on the coronavirus (thanks to the media, we are all now experts). But, how much of what we are being told is true? Has this information really been amplified enough? Where it all began What started off being a virus from a far away place, has became a global pandemic. Starting in China, it travelled across the globe, which…
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COVID-19: the impact on the fashion world
COVID-19 has hit the world population hard and has knocked the economy drastically. The mainstream media is trying to provide the most relevant and recent information, confirming that the UK’s total cases are rising steadily each day. Although we are used to internet trolls and are wary of online scams, we undoubtedly have to trust the severity of the pandemic and understand the government’s decisions for lockdowns and the immediate closure of nonessential businesses. But just how impacted will the fashion industry be? Global impact We are witnessing a domino effect with the virus, not only by spreading it, but with travel restrictions and the shutdown of several countries across…
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Unprecedented: global crisis, fear and fashion
After catching glimpses of the news back in January, it never crossed my mind that coronavirus could have even the slightest impact on my life. I presumed it would be perceived as an anomaly that we would soon forget in about a month. Admittedly, I was totally naïve and ignorant to the extent of the situation. Now I tune into the live conferences filmed at Downing Street each day waiting for the next series of bad news. Trust and distrust A global crisis such as this has the capacity to recreate and reshape the ways in which we personally live our lives, the way certain industries work, and also the…
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Is fashion killing our planet?
The UN has predicted that the global population could reach a whopping 9.8 billion people by 2050. If this happens, we will need the equivalent of 3 planets to provide the resources needed to sustain our current lifestyles. So how can one planet create all these resources? And how can we as consumers change our behaviour to stop us killing our planet? How Bad is the Fashion Industry Environmentally? We all know that fast fashion is causing the fashion industry to be one of the main pollutants of the environment. Each year we, as a planet, consume more than 80 billion items of clothing. Another £12.5 billion worth of clothes…
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How is fashion investing in sustainability?
With the fashion industry’s effects on the planet under fire from the public, media and government, investment in sustainability is rising. A recent report claims that $20 billion to $30 billion per year is needed to see transformative change. Before we continue, let’s remind ourselves what this word we hear almost every day actually means: “Sustainability is the ability to exist constantly.” It means focussing on the needs of the present without compromising the needs of future generations. Fashion & Sustainability- What’s the problem? We are hearing more and more about how fashion is bad for the planet, but what does this really mean? In 2019, 10% of humanity’s carbon…
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Sustainable Fashion: From 1990s ‘Sloppy Eco Style’ to Sustainable Stylish Fashion Trend
How Sustainable Fashion has entered mainstream thought and is beginning to take over the fashion industry. Sustainability has become part of a revolutionary fashion movement and is no longer considered sloppy eco fashion but has taken over the stylish and luxurious fashion catwalks of major fashion capitals of the world.
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Can we find a sustainable solution to the business of fashion?
The need for growth? Sustainable fashion, can we find a solution when it comes the business side? I think we can all agree that the concept of a business model striving for growth and pushing for more sales and higher profits is generic. Everybody is going for this and it seems as though there really is no alternative. Ofcourse a business wants to grow and make more money, why else would somebody make it? Even charitable organisations, although they are not keeping all the money themselves will still push toward more sales and growth in order to make more charitable funds. The ethical impact? When it comes to the fashion…
