At the beginning of the year when the world went quiet, behind closed doors multiple industries were falling into chaos. They were scrambling to rethink their business strategies; how to continue when their captive audience became quite literally captive in their own homes, far, far away from the front doors of their stores. One of these industries was fashion retail, which, while still somewhat floundering, was perhaps more well-equipped to deal with the unexpected turn of events than the rest. Influencing in a pandemic Already a well-established online industry – the rise and dominance of sites like PrettyLittleThing, Missguided and Boohoo are cases in point, to name just a few…