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Festival Fashion: 5 Ways to Not Give a F***
It’s April 2021 and I can almost sense a faint whiff of “eau de toilet” flourishing from a rural portaloo. This can only mean one thing… festival season is fast approaching. But are you already panicking about what to wear? Are you currently saving images of flower-crowned females on Pinterest? Have you excessively browsed H&M? Well stop. I’ve been there so you don’t have to. I genuinely want you to have the most carefree, liberating, and human experience at a festival this year. Therefore, I am going to tell you why you should not give a flying f*** about what you wear. But first, some context… Let’s go back to…
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Let’s Get Nauti!
It’s all hands on deck at Whale of a Time Clothing As we open the curtains and let spring into our wardrobes, it’s important we recollect on new palette trends and collections. This season sparks block pastel colours, flairs of the country coast, and organic fabrics. We’re entering a nautical savoir-faire of beach to home as sailor style becomes part of the country wear family. Since the pandemic commenced, collection designs have been changing. The desire to wear versatile clothing is growing, however, there is one significant brand that have kept shipshape when it comes to creating this description of apparel. Since its foundation, Whale of a Time Clothing have made accessible a clothing…
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The Year The Red Carpet Became Green
Red carpet fashion is a feature as old as Hollywood itself, but in the past year, stars have swapped premiers for quarantine. The Covid-19 pandemic has changed the world an unimaginable amount. Even a simple trip to the hairdressers became impossible, so of course red carpets with hundreds of stars, countless stylists, and paparazzi were a no go. 2020 and 2021 may be the years that change red carpet fashion forever. No longer could celebrities be surrounded by a squad of makeup artists or fly to a fashion house to commission couture dresses… When two of the leading countries in the world of fashion manufacturing, China and Italy, shut down…
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The Red Carpet, 5 real fashion statements.
The Red Carpet has been long known as a spectacle for fashion, but as platforms have grown and accessibility booms, celebrities are using their spotlight to highlight some of the most important issues in society. Today, we look at the five of the most powerful Red Carpet moments and their underlying messages. 1. Joaquin Phoenix, an icon for sustainability Joaquin Phoenix is famous for his environmental activism and passion for animal liberation. He used his platform at the Oscars to voice his views in an effort to encourage others to adopt a vegan diet in order to live more sustainably, crucial to mitigating climate change. As well as using his…
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Why Green Red Carpet Now.
What comes to mind when you hear the words ‘red’ and ‘carpet’? Personally, my brain floods with images of perfectly-pruned smiling celebrities, cameras, consumerism, unimaginable wealth and polluting garments which, themselves, pollute the fast-fashion industry. So, nothing too wholesome- perhaps I’m just being a cynic? Climate change, COVID-19, and criticism It’s challenging not to give into eco-grief and scepticism when the fashion industry is the second biggest polluter today. We are as far away from reaching our no-more-than-1.5-degrees-warming target (2050 IPCC) than I am from affording a single one of those dresses displayed on said red carpet. Bad jokes aside- the climate crisis makes it hard to be optimistic about a…
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Circularity: The Fast Fix to Fast Fashion
Fast fashion has become a detriment to the eco-system of the planet. With new clothing being more accessible and cheaper than ever, we as the consumer need to change our apathy into action. How can the industry tailor to our new needs? Circularity. Every year in the U.K alone, Britons throw away an estimated 3.1 kilograms of textiles. This places us as the 4th highest textile waste producers in Europe (circular.co.uk). However, there is a possible solution to this; use of a Circular Economy. First things first what is a Circularity? It is based off the idea of a Circular Economy. It starts with the principles and ideas that, rather…
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It’s time to throw out throw-away culture!
Arguably the principal issue facing society is climate change. Our environment is under threat with fast fashion and throw-away culture advancing the issue. One-use items are so commonplace nowadays. People’s go to when buying items are from the big brands; whose carbon footprints are jaw dropping. The fashion industry accounts for a whopping 10% of carbon emissions each year (IPCC). The waste produced by the industry places it just second to oil on the worst polluters. However, there are alternatives. Independent vintage sites and clothes are making a resurgence and seller sites like Depop are growing in popularity. Also, recycling clothes is one way to tackle the growing trend of…
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Sustainable fashion: The community you want to be a part of
2020 has been a chaotic year; politics has become so polarised, the world has gone into lockdown, and our climate is descending into madness. But in reality, this could be our future if we don’t act now. 2020 was the year to save our planet and to hold the big industries accountable. 2020 was the year to redeem ourselves, but the pandemic has diverted our gaze to the immediate threats we’re facing. It’s time to make our consumption sustainable. Climate crisis Environmental activists have been flooding the media with statements trying to draw the world’s attention to our planet’s cry for help. We are rapidly depleting our resources and most…
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COVID-19: the impact on the fashion world
COVID-19 has hit the world population hard and has knocked the economy drastically. The mainstream media is trying to provide the most relevant and recent information, confirming that the UK’s total cases are rising steadily each day. Although we are used to internet trolls and are wary of online scams, we undoubtedly have to trust the severity of the pandemic and understand the government’s decisions for lockdowns and the immediate closure of nonessential businesses. But just how impacted will the fashion industry be? Global impact We are witnessing a domino effect with the virus, not only by spreading it, but with travel restrictions and the shutdown of several countries across…
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5 ways to become a more conscious fashion consumer
It is common knowledge that the fashion industry is now of the leading waste producers and contributing to the ongoing climate crisis. While industry professionals and designers are taking their stance on this debate, we as consumers need to make our own contributions. So here are 5 small steps that you can take to become a conscious yet fashionable citizen. Buy less, Consume more Data suggests that the value of unused clothing in wardrobes has been estimated at around £30 billion. It is also estimated £140 million worth of clothing goes into landfill each year. While there is definitely an opportunity for local authorities to take action, individual initiative is…
